18 Your Guide to an Effective Real Estate Marketing: Choose Your Mailing Lists Carefully

The most common mistake committed by investors for their initial marketing campaign is the failure to recognize the importance of mailing list. If you want your real state investing firm to gain more customers, you must take notice of this.

Veteran real estate marketing professionals know fully well how the quality of the mailing lists, drives the success of their real estate direct marketing campaigns. They pay attention their headlines and offers, but they work doubly hard when it comes to selecting their mailing lists.

Hardly, every successful direct mail marketer knows that the mailing list is the vehicle upon which his success rises or falls. Oh, it’s a ton more fun talking about copy and headlines and offers. And this is indeed the creative side of the business. But every single person who has made a fortune in direct mail harbors this secret that few dare repeat.

When working on your real estate direct mails, you should allocate 40% of your time and energy in crafting your offer; 20% should be allocated for design and content; and the last 40% to analyzing what mailing lists to choose and how to further refine it.

But the real tricky part is in finding a good mailing list. The best thing to do according to experts is by using a list broker. But be sure you know what to ask your list provider in order to properly choose the mailing lists.

Ask questions you really need to know. Make sure that the list is fresh and updated. Ask him to provide you with the information like the company the list originated from and the process how they created the list. Ask if the duplicates can be removed from the list and if the list can be given to you in various formats.

Be a smart mailing list shopper and ask productive questions. How fresh is the data on the list? Where did the list originate? Or from which companies did the data broker acquire the list? Can duplicates be taken out from the list? In what form will the data be given to you?

Make sure to give him precise details such as the exact location of the customers you want in the list.

Some of the things you should know are the demographics of your target customers, their common interests, habits, location, and etc.

Be clear about your objectives. So these are the basic things you should consider in assessing which lists are correct for your real estate marketing campaign. And yes, the effort required is double than what most real estate investors believe.

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