Hockey Hall of Fame great Wayne Gretzky wasnt the fastest, the strongest or the biggest. But he was absolutely superb in his execution of the game. When asked what made him so great, he replied, I didnt skate to where the puck was ” I skated to where it was going. As a result, he was at the right place at the right time to make the right move.

To succeed in this market, take a tip from Wayne Gretzky ” anticipate the market and skate there!

1)Analyze who todays active [real estate] consumer is:

Much of the traditional real estate market segment ” the move up or move down buyer ” is not active in todays market. The profile of todays active consumer is:

1)Pre-foreclosure homeowners 2)The banks 3)Investors 4)First-time homebuyers In order to skate to where the deals are, Top Achievers learn the skills necessary to work with todays active consumer ” whether its learning how to do short sales, BPOs, or analyzing NOI on investment property.

2)Top Achievers have a Unique Selling Proposition for Each Market Segment:

An effective Unique Selling Proposition attracts your ideal prospect to you by answering their question Whats In It For Me? Successful agents adjust their marketing message to talk to that specific interest or concern.

(See Pull Clients To You Like Magic for specific information on how to create a USP.)

3)Top Achievers are in front of market trends and use absorption rate pricing:

MLS, Agent Metrics, Case-Shiller Index, Credit Suisse Housing Survey: successful REALTORS use every tool available to them to analyze market conditions and skate to where the trend is going. Then they counsel their clients accordingly.

4) Print media is expensive and ineffective: use Social Media instead:

By familiarizing themselves with free Social Media tools, Top Achievers share information while its still news. Using direct mail is costly and time consuming. A phone campaign can be more immediate but is extremely time intensive. One post on Facebook or Twitter spreads the news while its still hot.

(See 5 Things You Will Love About Social Media)

5) Condition Your Success Psychology DAILY!

Ive mentioned it last ” but it should be first: unless you work at staying upbeat and positive, you will succumb to the fear swirling all around you. Books, CDs, self-improvement programs have never been more important than in todays environment.

Take a tip from Wayne Gretzky. To stay on top of YOUR game, *Learn to analyze the market and where its going, *Define your most likely prospect, *Craft a unique message to attract that prospect, *Use social media to communicate with them instantly and for free. *Finally, do not succumb to the fear and panic all around. Immunize yourself against a sea of misfortunes and skate to the top of your field!

Go directly to Real Estate Marketing Leads and will immediately share one of the most powerful Facebook business techniques that will help you get 3 qualified buyer leads in the next 48 hours,by using free Social media strategies.

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