DJ Traffic

Summary: You’re exhibiting at a major Orlando Trade Show! Don’t squander your huge opportunity with a run-of-the-mill display. You need a booth with eye-catching graphics to grab attention. How do you do that?

Okay, you’re booked into that huge industry trade show in a few months in Orlando Now all you need is an eye-catching trade show display with captivating wording and stunning graphics to attract people’s attention and various printed matter to give out: brochures, manuals, handouts - and don’t forget business cards! But where do you start?

Don’t panic. The solution to your Orlando Trade Show worries is as easy as 1-2-3: 1 - decide on your display design and layout; 2 - figure out what kind of graphics you’ll need 3 - find a professional printer who can handle your project - including any last - minute details that crop up

Display Design & Layout - Now’s the time to figure out how you want your trade show display to look. You’ll be competing with hundreds of other exhibitors in a huge convention center - how do you get noticed? You need appropriate wording for the panels of your trade show booth.

But now isn’t the time to get verbose! Think succinct. Get your message across in as few words as possible. Thousands of people will flow past your booth. How do you get them to stop? If your message has more than about 30 words, don’t expect more than a handful of people (or a few dozen at best) to read it. Keep it brief, but big. People are more likely to read your message if the lettering is large enough to see easily from a distance.

Graphics, Graphics, Graphics - The one thing you don’t want to skimp on for this trade show is graphics. One itsy-bitsy sign tacked onto the front of your booth just won’t cut it. You need something to attract attention something to really make your display stand out! How about a fifteen-foot banner - with your company name and logo - prominently plastered across the top of your display area?

For an added attention factor, get a little fan blowing on it. People pay more attention to moving objects than non-moving ones - even if the non-moving one is larger.

You’ll also need small signage to direct people once they’re in your area maybe to get people to put their business cards into your giveaway fishbowl (and let them know what the valuable prize is). Or to invite them to sign up for your e-newsletter. And don’t forget printed collateral - handouts, brochures, etc. and lots of business cards - and all those things should be printed with your company name and logo.

Where do I find a printer? - Okay, now you’ve got all these ideas for your trade-show booth and you’re ready to start putting it together except for one thing: a printer. As much as you don’t want to hurt his feelings, you really don’t think the brother-in-law of your cousin’s best friend is up to handling the job. You need a printing professional with years of experience, someone who’ll work along your schedule, with your timeline in mind, according to your needs.

Your best bet would be to find a local printer in the Orlando area; having a local printer would eliminate those dreaded overnight-shipping costs! And if the printer could deliver your job right to the convention center, that would be a real plus. But something like that would probably cost a lot of money right? Not so. Not with NextGeneration Printing, Copying & Digital Communication. They’re two miles from the Orlando/Orange County Convention Center - and within easy reach of the area’s best meeting-equipped hotels - and their prices won’t leave you regretting your participation in this big industry trade show. Visit them online at www.OrlandoPrinter.com and take the stress out of your next Orlando-area convention.

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