DJ Traffic

Search engines are the gateway for any web business, Google being the most prominent out there. It’s important to get the highest page listing possible as few people searching for what they’re looking for, will go several pages deep into their search listings. There are companies out there making tempting promises to get you on the first page often times at exorbitant prices.

Finding tried and true ways to get organic traffic meaning being found during a regular search, not by pay per click ads as seem on the right column of the listing, is the best and most solid way to build your web site’s traffic long term. Here’s what search engine optimization boils down to:

1. Content is key. Real content that is interesting for real people. Not just picking a keyword or phrase and writing a bunch of garbage that really makes no sense in order to trick the search engine spiders, otherwise known as keyword stuffing. You really don’t want your keywords to be much above 2-4% of the overall content.

2. Links back to your site from other’s sites provide validation. The more links particularly links that relate to your site’s content, the higher your page ranking will be. Methods to get link backs range from link exchanges with other websites in related topics, to writing articles about the topic you’re dealing with, to social bookmarking sites and such.

3. Updated and fresh content. This is important both for your human visitors as well as the web spiders. When both see there’s new content added at least 3 times a week, they will be more likely to come back more often. It takes an average of seven visits before someone will purchase a product or post on a forum, so it’s important to give both reason to return to your site.

4. Web structures that make sense. Your web site should have clearly structured navigational links, your landing page or front page should have links to everything else on the site.

5. Text means everything. The search engine spiders ignore Javascript and graphics and until recently couldn’t read text in Flash animations. If the spiders can’t read these items, it doesn’t help your page rankings at all. So you need plenty of real content on your site.

The real trick for long haul success to search optimization is to ensure your website is as easy to use as possible. Make it simple to navigate for visitors who want to read about your site and content that makes them come back.

Tags: art, article, articles, avi, book, busines, Business, content, finance, fresh content, google, Home, home business, human visitors, JavaScript, keywords, Links, pay per click, pr, product, promotion, search, search engine, search engine optimization, search engines, SEO, SEO, site, social bookmarking, Source, success, Traffic, uaw, web, website, websites, week, writing, writing articles, www

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Tags: art, article, articles, avi, book, busines, Business, content, finance, fresh content, google, Home, home business, human visitors, JavaScript, keywords, Links, pay per click, pr, product, promotion, search, search engine, search engine optimization, search engines, SEO, site, social bookmarking, Source, success, Traffic, uaw, web, website, websites, week, writing, writing articles, www

This entry was posted on Wednesday, July 30th, 2008 at 12:11 pm and is filed under SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.