DJ Traffic

At the very beginning I just want to you know a very silly mistake I’ve been made. I suppose I’ve just lost 50%-80% of the profits by this single mistake. I would normally keep the mistake as a secret but I recognize that almost 9 out of every 10 of my readers are making this mistake so I’d like to share my experience with you.

I once used the $7 script to manage sales of a resale rights product I bought. One of the most powerful features of this script is that can automatically redirect customers to a one-time-offer. But I ignored it and I thought I couldn’t make any money with the silly OTO.

I tried Adwords, banner advertising, article marketing - any advertising methods that could get me new leads. And I did made commissions - I am not complaining about those tactics.

But one day someone told me that I was totally wrong about what I was doing. I accidentally set up a one-time-offer and followed the guy’s advice. Just a little change I did. And the results. You guess?

Actually shocked me. Commissions boosted 50% literally “Overnight”! About 1 out of 5 my customers took the one-time-offer!

I realized that one of my biggest gold mine I neglected is my existing customers!

So in a word, I should use backend strategy to market existing customers again and again and again!

The reasons can be listed as follows:

1.They are ready to pay.

They just bought something from you and now they have an “open-to-buy” frame of mind! You can easily ask them to buy more from you with your one-time offers.

2.They do have money to pay.

They already bought something from you so they are not freebie seekers. They are serious buyers!

3. They are familiar with you and your business, so they’ll be more likely to return.

If you provide them with quality products and make them trust you with their money for the first time, they will buy from you again and again!

Conclusion: Repeat customers = repeat sales!

You will not lose anything when you just add a one-time-offer but a lot to gain. So if you are not using OTOs to boost your revenue, start using them today!

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