Article Marketing; One Step to Triple Your Results
For pretty obvious reasons, nearly everyone who wants to improve traffic to his/her website is heavily involved in article marketing.
Online businesses require just two things to ensure success. The first is content…good content. An adequate number of website visitors is the second…and the more the better. There are any number of ways to advertise and promote a website, including “plugging” it on social media sites. But, all traffic is not equal, and organic search traffic is the best of all.
That is, in part, because it is free. But, even more important is the fact that people who arrive at a website after conducting a search are more apt to take action than those who are brought in via an advertisement.
In other words, because these visitors have gone to the trouble of searching for information related to the websites on which they wind up, they are more likely to buy, donate, request further information, add themselves to a newsletter mailing list, etc.
That is why smart website owners spend significant time and money trying to earn high search engine ranking. And, since obtaining links is critical to achieving such rankings, they are all engaged in a link building campaign of one kind or another. Generally, article marketing is a part of their campaigns because few other activities can be counted on to generate as many links as quickly. In fact, a popular article can produce dozens of links almost immediately and hundreds of links within a few weeks.
Almost always, for fairly obvious reasons, people write articles about the same subjects which are the themes of their websites. It just makes good sense.
But, the biggest mistake website owners make, and they do it all the time, is to limit themselves to writing and distributing articles only about subjects closely related to their website content.
By writing on one topic or a very narrow range of topics, website owners limit their audience and the number of links their articles may produce. I write most often about education, the theme of my websites, so many education-related websites have published dozens of my articles, and I’ve reached their readers dozens of times. And, I’ve gotten thousands of links from my education articles, but not everybody is interested in articles about education. So, I write articles like this one on other topics to reach new audiences and earn links on additional websites.
In fact, articles I have written on affiliate marketing, wagering, and great hamburger recipes have produced far more links than some of my education articles. The lesson? Don’t limit yourself to a narrow range of articles. Instead, write at least 2-3 articles a month on mass appeal subjects…the extra exposure and extra links you’ll get are well worth the effort.
Tags: affiliate, affiliate marketing, art, article, article marketing, articles, avi, busines, Business, campaign, content, credit, form, information, link building, Links, Marketing, mass appeal, money, Online, online business, organic search traffic, pr, search, search engine, search engine rank, sem, SEO, site, social media, Source, success, Traffic, web, website, websites, week, writing, www
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Tags: affiliate, affiliate marketing, art, article, article marketing, articles, avi, busines, Business, campaign, content, credit, form, information, link building, Links, Marketing, mass appeal, money, Online, online business, organic search traffic, pr, search, search engine, search engine rank, sem, site, social media, Source, success, Traffic, web, website, websites, week, writing, www
