DJ Traffic

Lately I’ve seen an ad on TV where people are carrying around a big orange number. The idea is that this number is the amount of money that person needs to save so he or she can retire comfortably. The ad generated a strange response in me - one of anger - and I wasn’t exactly sure why.

Then I came up with the reason. I was feeling depressed and anxious, not exactly mad. Which is probably why they created the ad campaign in the first place. Research has shown that the best kind of advertising is that which makes you feel desperate and stressed. Negative advertising. Needless to say, it worked for me. But when they did give their solution, it didn’t really work for me.

Their solution is to sign up with them and they’ll help you save and invest properly to end up at the “magic number”. That might work for someone just entering the workforce, or even someone in their thirties, but I’m 52 years old. I have very little savings, and in my opinion not a lot of hope to increase that to the one or two million dollars that most of those numbers in the ad represented, even if I hired the best financial mind in the world to help me make decisions.

What are people my age supposed to do? I’ve decided that I’m going to generate multiple streams of income coming into my bank account every month for the rest of my life. Furthermore, I think this is a great solution for most baby boomers. How do we really know what that number is, anyway, with the rising cost of gas and the decreasing value of real estate. These are uncertain times. So how do we generate those multiple streams? Here are a few ideas.

1. A reverse mortgage on your residence. If your house is paid off or mostly paid off, you can borrow against the equity in order to get monthly payments, get a lump sum, or just have the money available as a line of credit.

2. You could get a job. Maybe all you’ll need is a little extra to supplement your pension, savings, and social security. A part-time job might fit the bill to help you stay afloat.

3. You can purchase a franchise. There are all kinds of businesses out there if you’re willing to put up the capital to get started. Some are very expensive, and some aren’t. Do some research, this might be a great option.

4. Start a traditional home business. Maybe there is something you’re good at and you can market that skill. It can be building something, making something, or even offering a service, such as bookkeeping. You can sell your product or service on Craig’s List or ebay.

5. An internet-based business. There are tons of merchants who pay affiliates to promote their products and then pay a commission on any sales that are made from those promotions. You don’t need to have and inventory, you don’t even talk to the customer, you just send them to the merchants website. This is a good option, because it frees up your time as it’s residual income that keeps coming in month after month.

6. A network marketing business. This is my top choice for the simple reason that it offers both leveraged incom and residual income. Leveraged income means that you sign up distributors underneath you, and you are paid a small part of any sales they generate for the company. Residual income is accomplished by setting up customers that continue to buy your companies products on a month-to-month basis, and you earn commission on every purchase they make.

These are just a few suggestions on how baby boomers can retire with a good income. I encourage you to do some research, and figure out what works for you.

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This entry was posted on Friday, August 15th, 2008 at 8:58 pm and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.