DJ Traffic

Planning sales and other business promotions around special annual events and holidays is a great way to boost success. You can promote your products in new, unique, attention getting ways and you will have a great excuse to contact customers with your special offers.

First, take time to carefully consider how your products or services can be tied into the holiday or event you are going to plan your promotion around. If cosmetics are one of your products, for example, Valentine’s Day, Mother’s Day, and prom are all great times to advertise specials and boost sales. Since scrapbook enthusiasts will be sure to snap tons of holiday photos, you could have a big promotion for scrapbook supplies just before the special day.

Thanksgiving is the perfect holiday to use if your company sells kitchen products. You could also use a bridal shower to show off your goods. Businesses that market their products to children, selling books, toys, and the like, can use the end and beginning of summer vacation to highlight their array of products and maximize customer exposure.

Companies that make their money from the sale of informational products can use special events to their advantage as well. When kids go back to school in the early fall, offer specials on start your own business merchandise that stay at home parents will be especially interested in.

After excessive holiday spending, many people are eager to purchase information on saving money and paying off credit card debt in January.

The best way to make a holiday or special event promotion successful is thinking out of the box and making it fun. If the services you offer include event planning, have some summer specials for graduation parties and family reunions. You can give parents who let you organize their child’s first birthday party a year long discount.

Increase your promotion’s success by working with other local businesses. This will expose you to an even larger customer base. Web designers can team up with informational product salespeople to offer information on starting a new business with a special start-up website deal, calling it the “New Year, New Business” deal.

If you use your imagination, you can find a way to build a promotion around your products and services that fits any holiday. If you need help thinking up ideas, just look at the commercials or circulars for your local stores, as they will be using these types of promotions to lure their own customers.

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