DJ Traffic

Every time a Page rank updates, the same common issues arise, creating confusion regarding your web site’s Page Rank. What the Page Rank and its fluctuations mean cause confusion to the site’s owner. Some usual themes are the following:

1. If your Page Rank goes down slightly during an update, that is not a penalty. The PR rank is the “grade” that Google gives you, it is found in the Google toolbar. Losing powerful links could lower your PR, or if sites that you link lose PR, yours will also lower. If Google changes the way they figure PR, you can lose PR, as well. Keeping up with your content will keep your PR steady. There are many factors in a PR drop but it definitely not a penalty. The only way to be penalized is to go against the Webmaster Guidelines. Doing this will result in your removal from the index and/or noticeable drop in rankings.

2. PR that is displayed is not current. The PR is only current after an update. You could have made a well rounded link profile, even added an interface for user generated content, and still have a PR4 after a couple months. Do not worry about it, because you do not know your actual PR.

3. Higher rankings are not equal to higher PR. Focus on your traffic, rankings and conversions instead of your PR. many searches have PR0-3 that outrank PR4-6, so it is not the only method in the Google algorithm that measures your sites ranking. unless you are selling your links on your site, and need to show your PR as high to sell, do not worry about the PR. Be sure to keep that in perspective, while not completely ignoring it. PR is the general snapshot of your site in the eyes of Google. Generally, you will rank higher with high PR, but that is just one piece of the puzzle.

4. PR juice flows. Do not obsess about your PR, but realize that high PR links flow PR to your site as well. It is not as valuable to worry about your own site’s PR as it is to ensure that your incoming links are from high or mid PR sites. If you are looking to gain links, naturally mix in high PR pages. When looking at PR as a trust snapshot, then getting a link from a trusted site, while being relevant to your industry, will boost your PR and you ranking.

Usually, a drop or increase in PR that doesn’t coincide with traffic or search results should not worry you. It is an awesome thing to see your PR rise, but traffic is what really matters.

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Tags: busines, Business, company, content, google, Links, Marketing, master, pr, profile, search, search engine, search engine optimization, SEO, site, Source, Traffic, web, webmaster, www

This entry was posted on Saturday, October 18th, 2008 at 1:40 pm and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.