by Joshua Prizer
It’s a tough question to answer, and one I hear all the time: Which paper stock should I choose for my book? And although it’s a tough question, it is an important one because the paper you choose will tell your potential buyer what kind of book this is. Go too cheap, you might lose some buyers to a different title. Go too expensive, you just wasted your money.
Book paper weights are different than the paper weight measurements you will see in an office supply store. A 20# bond that you would find at Staples is similar to a 50# offset at a book printer. A 24# bond is similar to 60# offset, 28# is similar to 70# offset, etc.
Most black & white books with no photos are printed on either 50# or 60# offset. Going with 50# is adequate for most books and will save you some money. However, if you want your book to have a nicer feel to it, check out the extra cost for 60#. It might be worth it to you.
One thing I cannot emphasize enough - get print samples. There are a couple times when I have had a client tell me they knew exactly what type of paper they wanted to use, but then they were disappointed when they got the final product. Why? A friend of theirs had told them which paper stock to choose, and they ordered their books without ever seeing a paper sample. Don’t make the same mistake!
Choosing paper stock for a book printed in full color is sometimes a little trickier. You may want to go with a glossy paper stock to make any images “pop” a little more. However, glossy stock often feels thinner than standard paper stock.
Also, if your book is full color, a thicker paper may be necessary to make your book have a nicer feel to it and justify your sale price. If printing in the U.S., I usually recommend no lighter than a 70# or 80# gloss. If printing overseas, don’t go lighter than 120 gsm.
I can’t say it often enough: No matter which paper stock you think you want, ask your printer for some samples first.
When it comes to cover stock, for a paperback book a 10 pt. C1S cover is standard. However, it is usually very inexpensive to upgrade to a 12 pt. C1S cover. People do judge a book by its cover, so this might be a cost-effective upgrade.
About the Author:
Josh Prizer is a print broker who has helped hundreds of people get a book printed. He is a
book printing authority. To pick his brain on
childrens book publishing, request his Free 7-Part Mini-Course.
Tags:
art,
authority,
book,
Links,
Marketing,
Marketing,
money,
pr,
product,
Source,
uaw,
www
Related posts
- Your Ultimate Affiliate Marketing Tips
If you are wondering what the best way to promote your affiliate marketing program is then you need to look at producing websites. Selling other companies products online using affiliate marketing is a fantastic way to make sales and earn money. It can be done just by simply creating a simple web page with the information people are looking for. What other business can you choose which company you want to sell a product for without an interview?
- Wordpress Goldmine Review - Information
Are you reading this to make a decision about purchasing Wordpress Goldmine? Well ever since blogs have become another vehicle for additional income then so has the need to educate people on how to do it. This is mainly because blogs have started to be ranked higher in the search engines which means more organic traffic. There is a section in the Goldmine information that even speaks on how to use other free platforms to assist your blog in getting traffic and links. Another reason why the Goldmine information is so valuable because it goes into great depth on how to achieve search engine rankings. Let's not waste anymore time and get right into the Wordpress Goldmine info.
- Wordpress Goldmine - A Goldmine For All Internet Marketing Guys
You do not find often that an e-book is published on a certain subject, which clearly shows just how useless others already available are.
- Why Pay For Traffic When You Can Get If For Free?
One the biggest challenges new online business owners face, is driving quality traffic to their website. Paying for traffic can be very expensive and there is no guarantee you will make sales.
- Web Marketing Services - Insider Tricks To Increase Traffic
Many successful marketers today are using important secrets to build up their wealth on the internet. Of course one important secret that you should always remember is to build trust with customers. When you have trust, prospects are much more likely to purchase the product from you instead of somebody else.
Tags: art, authority, book, Links, Marketing, money, pr, product, Source, uaw, www
This entry was posted
on Wednesday, August 27th, 2008 at 3:20 am and is filed under Marketing.
You can follow any responses to this entry through the RSS 2.0 feed.
You can leave a response, or trackback from your own site.
