Bumper Stickers: An Underutilized Marketing Strategy

Marketers are always looking for innovative ways to market their products and to make them known to the public. Due to limited budgets and avenues of marketing, local businesses have a tough time getting noticed. Gaining exposure is a challenge that local businesses face on a daily basis. Creating effective campaigns that accomplish this is a goal common to all markets.

Newspapers ads and promotions on television can be budget breaking. To be successful they need to run for a decent period of time and require significant financial backing be successful. As such these forms of advertising are very expensive and for a small business virtually pointless. Without a large investment, creativity and successful execution these forms of advertising will prove fruitless for many businesses.

There are less expensive yet successful avenues of advertising available. Printed T-shirt campaigns for example have proven to be very successful in the past. Perhaps an even more successful means of advertising however is that of bumper stickers. They are inexpensive, innovative and easy to put together. All of this leads to bumper stickers being considered one of the best advertising campaigns giving bang for your buck. Due to their success they are used commonly by a range of companies world wide. Bumper stickers are an affordable, practical means of advertising a business or product.

Bumper stickers can be printed to your specifications. There are no set rules to be followed. However, a few pointers – they should not be too big and the information should contain your business name, address and phone number. If you have a web site this may replace some of this information. Make it simple, catchy and easy to read. This will make it easy to remember.

The more creative and innovative you are the better. Asking a customer to display your bumper stickers is a good way to gain exposure, beyond that which can be achieved normally. And by making the bumper sticker yourself you determine the catchy phase that best fits with the ethos of your business. If you support a local sports team you can use that as the theme for your bumper stickers. Ask customers if they want one when they make a purchase. You’d be surprised how many will say yes. You’re marketing will reach many more people than other more costly marketing strategies.

Bumper stickers will give your business more exposure. Bigger profits and more customers will be the results of your work, patience and creativity. A bumper sticker represents you and your business. It will be seen anywhere and everywhere you, and those who display your sticker, go. Remember be responsible in your advertising. This is your reputation we are talking about and hand in hand with it goes the success of your business.

A bumper sticker is not just a sticker bearing a printed message for display on a vehicle’s bumper. It’s your business that is attached to these vehicles and it is being spread with the speed of your consumer’s car. They take your brand with them wherever they go.

Tagged with: bumper stickers • Marketing • stickers

Filed under: Marketing

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