Business Writing – Is this the most important word to use?

A single word can make the difference between success or failure of your writing – yet it flies so low under the radar you may miss how powerful it is.

Most business writing is aimed at persuading someone to do something.

Whether suppliers, customers or employees the objective is the same! – to persuade the reader to act.

The first thing to do is to grab attention – without which your message will remain unread, and you have to make your message more interesting than any other.

So first of all create a headline that makes them read your message! – so try using curiosity to make them read.

Here is the a way to do that – using the word THESE or THIS

The headline “do you make these mistakes with English” helped to sell a fortune in courses!

See how powerful the word THESE is it makes you read the copy to find out which are the mistakes.

This headline can be used as the basis for almost any situation

Do you make these mistakes in copywriting?

Are you using this little known trick?

This is the true secret of copywriting

In your next letter use THESE in the headline

Few people realise until they go on business writing courses ? how much is known about persuasion in print ? and which words can make a massive difference

Tagged with: attention • busines • Business • copywriting • english • Links • Marketing • message • pr • Source • success • uaw • writing • www

Filed under: Marketing

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