DJ Traffic

A good strategy can be to presell a product before you actually manufacture it. This way you can determine what the true market is for the product, before spending time and money making the item. My friend Ken McArthur has been able to presell his new book so well that the publisher is making this their headline book for the spring. The author has received a nice big advance and ads are being placed for the book. Everything is in place for a large book campaign.

There is just one little problem: Ken hasn’t written his book yet! Maybe he took this preselling concept a little too far!

Because I have written many ebooks and reports, I know that it is a lot of work (at least for me) to produce a full-length book. Therefore, if I were in Ken’s shoes, I would feel worried and under pressure. Generally, when I am entering a new venue in which I have little experience, I try to look for a good mentor — someone who has already been successful at what I want to accomplish. In his book project, Ken has engaged a mentor who is one of the best in his line of work — Glenn Dietzel and the team from Awaken the Author Within. They agree and are confident that Ken can write a bestseller in only 12 hours.

Half the pace of a good typist performing clerical work, 12 hours for one hundred pages equates to 8 pages per hour, or approximately 30 words each minute. So to meet his goal, Ken has to type about 30 words per minute, while putting thought into his writing, and editing at the same time! I’ve got to see this to believe it.

Ken has offered an invitation for both you and I to watch as he is writing his upcoming book. You can learn from him the tips and tricks used by Glen to make Ken a record setting author in little time. If you do writing yourself, this could be very helpful and interesting for you to observe. Ken is a giving and generous person, but spaces are limited to watch this process.

You can sign up for a spot to watch Ken at www.BooksMeanCredibility.com. Read more of Nick Dalton’s copywriting articles on his blog for Internet business owners at http://www.TipsTricksToolsTechniques.com/

- Nick Dalton

Tags: art, article, articles, blog, book, busines, Business, campaign, copywriting, credibility, ebook, form, hour, Internet, internet business, Marketing, money, money making, pr, product, success, successful, writing, www

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Tags: art, article, articles, blog, book, busines, Business, campaign, copywriting, credibility, ebook, form, hour, Internet, internet business, money, money making, pr, product, success, successful, writing, www

This entry was posted on Friday, October 19th, 2007 at 1:10 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.