DJ Traffic

We’ve all had those questions in our business that either stop our train of thought or slow our level of productivity down. Ranging from product creation, affiliate marketing, teleseminars, financial matters, I know in my own business I’ve come upon hundreds of business questions that I wish I could know the answer to. So, in this article I am going to answer a question I’ve had about teleseminars.

Let’s start with the question:

Can you actually charge for a teleseminar, or is it better to host it for free and then try to sell products on the call?

Free calls are great but I like charging as well. I am going to throw a couple of things out there for you to think about.

Even though you will get more people on your call when you do it for free, the people will be less qualified. When someone has paid for the call they are a better prospect to sell your other products and services to rather than someone who is just listening because it is free. That is what I mean by less qualified.

There a variety of different ways in which you can promote a call. One way that I use a lot is the actual call is free but then up sell people immediately to purchase the mp3 and transcripts of the call. The mp3 and transcripts are not free because I want to establish value for them in the future, one way of doing this is selling them. The method I use to get them to buy the mp3 and transcripts is to do a registration offer. Basically as soon as they register they are offered something that may this, “Congratulations on completing the registration for this call. There is a special offer for you right now, would you like to take advantage of getting the mp3 and transcripts for this call for $10?”

In a nut shell that is my up sell process. They have the opportunity to purchase the mp3 and transcripts for $10 and I let them know that after the call they will be sold for $47, or whatever price you want to sell them for. For them, it is a great deal to begin with and will save them a lot of money by buying it right away. For me, it gives me the opportunity to gather people for a more qualified list.

By doing this, I am able to address both markets at the same time. For the freebie seekers they are able to receive valuable content for free by joining me on the call. The kicker is that they have to make the point of being there on the call in order to listen to the content or they will miss it.

Then I am also building a sub list of more qualified people who are willing to take their credit card out of their wallet and invest in the materials that I have even though it is only $10. I do that for a reason because I do not want it make a huge hurdle. I want to capture those people right away just so that I have identified who they are and at the same time I have established value for the mp3 and the transcripts. I am training people to know that the mp3 and the transcripts are something of value that they need to pay for. It is not free.

Giving everything away for free is not something I like to do because your whole back end sales won’t be helped by doing that. Qualifying people and establishing value is another goal of mine and this method as worked well for me to do both. By providing the actual call for free you will still get those people who are looking for freebies and be able to show them how much valuable your information can be. You also will be able to secure those qualified people who purchase the mp3 and transcripts during the up sell process. Offer them a deal at the time of registration for a much lower price, like $10. Also make sure you let them know that after the call that price will be increase dramatically to $47, $97, whatever price you decide upon.

That sub list of qualified prospects have shown you that they are willing to pull out their credit cards, so you will be able to follow up a lot harder than the people who just opted for the free call. From there you can sell other higher priced products and services.

Doing a teleseminar you have the opportunity to both charge for the call and give it away for free and get qualified buyers another way. Think about what you want to accomplish for the call and the type of market you might have if you are charging for it.

If you have anymore online marketing questions, you can find more answers at www.InstantBusinessAnswers.com

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This entry was posted on Wednesday, September 3rd, 2008 at 2:50 pm and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.