Chiropractic Marketing Revealed: Let’s Use Facebook to Drive in 12 New Patients Fast & At No Cost

It is wise for chiropractors nowadays to use the resources widening his or her customer base with solid chiropractic marketing tactics. One of the most effective strategies is to use social networking sites like Facebook. If utilized properly, Facebook can serve as a good marketing tool for chiropractors. One of the chiropractors I know reported that within a week of using Facebook, he got a dozen patients! This article contains useful information about the ways to use Facebook to get your patients. Read on!

Here are some convincing marketing facts about Facebook.

It’s got a massive user base: There are over 200 million people currently using Facebook. That’s almost the population of the 8th largest country in the world!

If we talk about the time that these users spend logged on the website, you’ll see that over 4 billion minutes are spent by users in Facebook. There are over a 100 million users that use the website at least once a day.

This piece of information should be taken into consideration by chiropractors: a good percentage of Facebook users are beyond the college age and are 35 years old and older.

Your market instantly reaches other untouched markets: An average Facebook user has 120 friends – who are not your patients yet.

If you will do quick math, connecting with 200 of your patients on Facebook already allows you to advertise and reach out to 24,000 future clients!

Follow these steps to gain the patient base you desire through Facebook:

1. Register on Facebook. It can get you patients!

Remember the chiropractor who got 12 new patients using Facebook? When he was not a Facebook member, he told me that he only had 500 patients. I encouraged him to join Facebook because using Facebook will do him wonders.

I told him to create a Facebook account – it’s easy, and it’s free. Once his account was set up, he was able to find and connect with his clients immediately. This is easy to accomplish because Facebook allows users to import contacts from their email’s address book, and invite them to create accounts too.

2. Upload videos to encourage your contacts’ participation

If YouTube’s popularity is any indication, people love watching videos when they’re online. After establishing contacts, my client proceeded to upload a video called “How Chiropractics Can Help Stop Back Pain.”

He actually used YouTube to upload the video and simply added it to his profile page. Facebook allows users to post a variety of content easily.

Over 10 million videos are posted on Youtube, and this makes videos good ways to stimulate activity in your Facebook page.

3. Use emails to your advantage!

Emails are a good way to actually spread information regarding his Facebook page. My client sent out emails that contained his Facebook link and the newest content that he has uploaded.

So now his patients have received two messages:

-Your Facebook invitation -Email that contains links to your Facebook page and content.

What are the effects of utilizing Facebook as a marketing strategy?

It’s very easy to get potential patients to visit your page and learn about your practice if your site gets a lot of activity via your existing patient’s feedback. Remember that one of your average clients will have 120 contacts, and all of these people will be using Facebook frequently sooner or later.

My client found his 12 new clients within a week just by following the three steps. When he shared the video to his clients on Facebook, they in turn shared the video and his page to their own contacts.

Once he gained site traffic, he kept the momentum going by continuing to post more chiropractic videos, and informing his clients each time he uploads a new one. For each video posted, he gained new patients or reactivations.

To sum this all up, Facebook is something you can utilize as a marketing tool for your chiropractic practive. Because it is one of the biggest social sphere in the internet, following the three steps mentioned above would get you your desired patient base. What’s more is that you can do all this without spending a dime.

Filed under: Marketing

Like this post? Subscribe to my RSS feed and get loads more!