DJ Traffic

Audio is becoming the “next big thing” on the internet lately. We’re finding welcome messages on websites, audio blogging, podcasts, even audio newsletters sent out once or twice a month. Internet surfers are enjoying audio and today’s technology is making it so simple for us to download audio to our MP3 players, listening to it whenever we like.

You can take audio files that you had for any interviews you are conducting for information products or articles and make money with them in other ways. You can do this in the following ways:

By offering a product upgrade: If you have already created a written info product (ebook or special report) and have conducted interviews while doing research for the product, you can then offer the audio files as an upgrade to the base product. For instance, if you offer the basic product for $19.99, you can include the audio files to the customer for an upgraded price of $24.95 or higher, depending on how much audio there is to accompany the product.

Product Downgrade: On the opposite side of the above description, you can use audio files as a downgrade to an existing product. If you have a coaching program that includes written guides, audio interviews with experts, and one-on-one or group coaching, you could offer the audio interviews as a downgrade for those who can’t afford the whole package. For example, you could price the total package at $199, but offer the audios for those that want to “self-study” for a price of $75. Those that can’t afford $199 will feel that they are getting a good bargain, and you will have turned a “non-sell” into a $75 sell.

Audio Information Product: In addition to the product upgrade and downgrade features, you could offer audio files as entirely new information products. In addition to selling interviews with experts you recorded as research for existing information products, you could invite people who have already purchased the product onto a teleconference line for a question and answer session with you, and possibly, the other experts you interviewed when creating the product. You could record the q&a session and offer it to all future customers.

Seminar Series: A great way to generate some traffic for your site, create buzz, and make money is to offer a seminar series. You can approach other business owners that your target market will find interesting and ask if they would like to be a part of your seminar series.

Depending on how much traffic you currently have, you may be able to charge the presenters a fee to have a spot in your seminar as well. You can opt to allow people to dial in on a teleconference line or meet in a web conference room and listen to the live seminar for free, and then charge a fee for access to the recordings of the seminars. Alternatively, you can charge a fee upfront and only give paying customers access to the live seminars.

As you can see, there are numerous ways to make money with your interviews. You will find readers will enjoy hearing your voice, as well as hearing from other experts. With a little organization, you can bring a whole new stream of income with your audio interviews.

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