DJ Traffic

With the incredible rapid growth that online video sharing and video search sites are realizing, more and more advertisers are pumping money into video advertising. According to the latest research, online video advertising revenues in the US are expected to reach $7.1 billion by 2012 which is a 72 percent compound annual growth rate for the next five years. In 2008, the projections are just shy of $1billion.

Because of the keen interest of the advertisers towards the online video segment, many video sharing sites have been encouraged to come up with different formats for the placement of video advertisements. The quantum of investment in this segment has fueled innovation of the methods in which video sites are deploying online video monetization and advertising programs. In-stream (pre-roll, mid-roll, post-roll) advertisement formats have been in existence longest and have produced a good share of revenue for online video content producers.

Pre-Roll Ads - In this format of advertising, the advertisement clip is inserted before the actual video and while playing the video, the advertisement clip is played first and the viewer is compelled to watch the advertisement before the start of the real video file.

Post-roll Ads - This format includes the advertisements at the end of the video clip and it is up to the viewer to decide whether to watch the advertisement clip or not. This format of advertisement is being used by certain video sites. However, this is not effective for the advertiser as often times users dont watch the entire video.

Mid-Roll Ads - This advertising format is where the clips are included in the middle of the videos so that the viewer goes through the video advertisement if he is curious enough to see the remaining part of the video, this format is also very popular with many of the video sites.

Many of the video platforms have experimented with various differnent online video formats. One of these is in-player ads: In-player ads sometimes include relevant text or image advertisements in the space available in video player between the outer margin of the video and the inner margin of the video player.

The buzz in the past year has been with regard to a newer method of video ad delivery that attempts to match relevance by choosing video ads to run with only video that is similar in subject. This is known as contextual video advertising and it can take on a range of different formats with images or text being displayed within a portion of the video window, only being activated when clicked on.

One of the most popular version of contextual video advertising is that of what is known as the “overlay ad.” In this format, relevant textual ads are scrolled or displayed across a small portion of the video screen (usually the bottom). Users in particular prefer this format as it is relatively unobtrusive.

I have given you a brief overview of the most common formats of video ads that are being tested and utilized at the moment. That being said, with growth being what it is, and video discovery as new as it is, we will certainly see many different companies innovating in regards to developing new and exciting formats for online video advertising.

Related posts

• Link Building - Is It Worth It?
  The internet grows exponentially with every minute. Many businesses wanting to engage in the advertising wars played out online are hoping to win over a large portion of their target market. In the process, our goal is to work out the level of intensity of our competition so we can zero in on the most effective strategy to slowly increase the number of users and visitors.
• Finding Clients In An Ocean Of Competitors
  There is more business being done online than ever before. There are hundreds of thousands of new business web sites coming on every month. 70% of the US population (233 million people) are online. Over 1.2 billion people worldwide are online. The question is how do we find clients in an ocean of competitors?
• Increase Sales and Slash Costs by Outsourcing SEM Staff
  Search Engine Marketing in North America is estimated to be just under $10 billion in the year 2006. Do you really think search engine marketing will decrease or slow down? Like everything else it will increase due to the many commercial benefits the internet provides. You can have the best looking website but unless people visit it, you will not see an increase in sales. How much traffic is your site currently getting?
• Why Small Business Companies Ignore Internet
  A Site's promotion can be classified into two main categories that is online and off line. There is however some things that one should keep in mind like advertising source that is being used should include the web address as well. The advantage of this way is that, here the expenses will get minimized but one should keep in mind that changes can be done over time and incorporated with the next publishing of any company material or advertisement. Then only the results would be best.
• Search Engine Marketing - Search Engine Optimization is Important
  Search engine marketing is the process of using search engine optimization to make sure that your webpage consistently is at the top of the heap when customers and client do an Internet search for terms that are related to your product or service. When search engines send out spiders or bots to collect information about different websites that is then used to decide which web pages show up first in search listings these spiders and bots are looking for search engine optimized content, or SEO content. SEO content drives search engine marketing by repeating certain keywords or key phrases a certain number of times.

Tags: advertisements, Advertising, art, Business, content, expert, form, information, investment, Links, Marketing, money, Online, pr, revenue, search, search engine, search engine marketing, sem, SEO, site, Source, uaw

This entry was posted on Tuesday, April 29th, 2008 at 2:51 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.