Direct Sales: Making It Work For You (Part One)

If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!

Build a team, make lots of money, work from home! It’s direct sales and it’s a seductive idea. To have others working for you helping your build a residual income on their efforts. Sounds pretty great, doesn’t it? Many do it with flair and turn it into a business that sustains. In other words, they do quite well in direct sales.

By the same token, it has a huge failure rate? Do if it offers such a bounty of riches for the motivated entrepreneur, why do many not ever make it? What reason is it that aspiring new entrepreneurs get involved with the mlm company of their choice, eyes to the sky, only to drop out and shift gears a few months later?

It isn’t lack of support. Direct sales offers one of the most supportive environments of any business venture. With team meetings, corporate events, and a plethora of motivational literature, it should be fairly easy to stay interested. It offers the ability to work your own schedule, grow as little or as much as you like and essentially, write your own ticket.

With such an amazing opportunity why isn’t everyone who goes for it flocked in gold and set for life? Why do some persist and stand the test of time while others falter and fail? Are they just unprepared or unskilled in running their own business?

Why such a tremulous path? Why do some make it big and others give up? It isn’t because of some particular trait or special connection (generally). It’s just because one seller does what the other isn’t willing to do to succeed. It’s really as simple as that. If you need to wade in uncomfortable waters for awhile to make it, that’s not everyone’s cup of tea. Comfort is the one thing people seek and it can be found in the tried and true, not in running a new business and doing unfamiliar things.

The common threads are determination, persistence, and the ability to get past the daily difficulties to stay motivated and keep moving forward. You’ve heard it before. You know you must persist and work hard. You know you need to stay energized and work your plan. You’ve read the books and listened to the tapes to stay motivated and learn. You’ve heard top sellers say “Just pick up the phone and make 100 phone calls a day for success!” Oh really?

Well, of course in the numbers game of sales that will probably work, but will you actually do it? And if it isn’t something that you will actually do, then how helpful is it? Picking up the phone and calling 100 people may be a ridiculously difficult task for some people while others have no problem with it whatsoever.

Most people who get involved in direct sales understand that it is sales they are signing up to be involved with, but many of them would rather be called just about anything other than salesperson. The term sales is scary to some, which may account for the popular term “sharing” that many direct sales companies urge their consultants to insert in their mental career image. This helps them get past the idea that they are selling. It’s a friendlier term. They are simply sharing what they’ve found with others.

Tagged with: Business • career • direct sales • entrepreneur • home business • Marketing • mlm • network marketing • sales • work from home

Filed under: Marketing

Like this post? Subscribe to my RSS feed and get loads more!