Email Marketing For Your Business Today

Email marketing can be an extremely effective means of marketing your products and services. It is used by large and small companies, by non-profits, and every type of organization imaginable. It is so widely used because it works.

Email marketing has the following advantages: relatively low cost, speed, viral (messages can be easily forwarded to others, without your direct involvement or knowledge), can drive traffic to an offline offer, and with the right systems, messages can be customized.

A great example of customization is Amazon.com. Amazon will periodically send recommendations based upon what the customer has purchased in the past. This is a powerful technique! If I receive information about marketing and self-help books, I pay attention. Messages relating to cooking or yoga (extremely popular with some markets) would be ignored by me. And everyone has a similar story: they are interested in some subjects and not other subjects. The more closely email messages or other communications hit the “hot buttons” for that individual, the greater likelihood that conversation will continue.

Email campaigns can easily direct traffic to an offline offer. One method is sending out coupons. This system is utilized by the bookstore Borders with great success, as they frequently send out coupons that can be used in their local store. “Good for one day only” coupons are also used by service businesses to fill empty slots.

If you don’t yet have the tools to manage an email marketing system, you have two major categories of services and products from which to choose. Your first choice is whether to purchase a program that installs on your own server, or whether to use a “hosted” service. A “hosted” service means the program and your email database are stored on a third-party’s server.

Using your own program would give you more flexibility and opportunities for customization, but it’s your choice. If you want to look into it, popular options are Auto Response and Mailloop.

Hosted services like Aweber, GetResponse, 1ShoppingCart, and EmailAces are pretty common options. There’s usually a small, upfront cost if at all, but they also require a monthly fee. These kinds of systems can be advantageous in that you don’t need to deal with spam or server maintenance.

Email marketing can be an excellent part of your marketing mix. If used properly, it can easily increase your revenue and help you retain customers.

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