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Many customers associate a company with a brand or logo. Embroidered polos help your customer to make this association, branding them two levels deep. What does this mean?

How Corporate Apparel Creates a Cohesive Bond with Customers

Know Thy Name First: The first step in building a bond with customers is to get your name out there. Customers have to first know you exist by name before they can start associating you with a brand. In fact, when many companies first start out, they have none of the branding factors in place, eg, corporate apparel, custom company shirts with Embroidered Polos, etc.

In the beginning stages, the corporate apparel of many companies may not even have a logo; just the company name and the name of the customer service representative. And this is fine. But, when companies expand, one of the first things they should do is create a company logo. In fact, this is a hallmark of large companies.

Brand Association: A company truly knows that it has moved beyond a mom and pop shop when its corporate shirts, for example, are embroidered polos with the company logo. What’s the significance of a logo? A logo represents many things on many levels to a company - its product, its target market, its values, etc. This is why many companies spend thousands getting it designed and thousands more protecting it via copyright.

Can you think of McDonald’s without thinking of the “M” arch? Or, Starbucks without the sea nymph in the green and white circle? No, of course not. All of their company clothing has this logo. And, this is where the second level of branding comes in - choosing the right logo.

All major companies have logos, and when you see them on embroidered polos, custom company shirts and/or any company clothing, you know you’ve arrived.

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This entry was posted on Friday, July 4th, 2008 at 10:25 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.