Five Easy Ways to Promote Your Offline Business Using Simple Online Tools

Small businesses need to constantly promote their business if they hope to have a chance to compete against the major chains. Many times business owners try expensive advertising, but there are simple ways to use the internet to promote their business without spending a lot of money. This article discusses some of those ideas.

1. Have one-day “thank you” sale that is only promoted to current customers. Tell every customer, as they are buying from you that if they give you their email address, you have these special sale days and you will email them the information. Explain that only customers on the email list are eligible for these special sales events. Have a “thank you” sale every 6 to 8 weeks.

2. Have a “refer a friend promotion.” Offer your current customers a 10% discount on any one item in the store for each referral they send you. Put a sign at the cash register and have your cashier ask, “Were you referred by a friend?” If the answer is yes, get the name of the friend and tell the new customer about the 10% off any one item that their friend just got and tell them that if they give you their email address they will be eligible for the same discount if they refer a friend. If the answer is no, tell them about the discount plan anyway.

3. Every month have “one day” specials. Give the days fun names such as “Jumpin’ January” or “Awesome April.” On the special day, put out refreshments and have special tag sale items. Make sure to put up signs in the store to promote the special day and send an email to your email list.

4. There are many online sites where you can list your business. Many times these are very lo cost and sometimes they’re free. Often your local merchant’s group or chamber of commerce will have a way to list your business. A site that I’ve found is www.treasuresof.com. It gets a lot of hits and makes it easy to join, post a photo and best of all it’s free.

5. Today, many people are using Twitter to drive traffic to their business. Put signs in your store and tell them about your Twitter sales. Tell them if they follow you on Twitter, sometimes you have a one-hour sale for Twitter users only. Then once a day, put a special Twitter offer. Make sure to put your Twitter name on your website too.

As I described in the above article, you should take advantage of free resources for you to advertise your business. I urge you to check out www.treasuresof.com to see one of the better ones. It’s free to register and your business is shown as an appealing, reputable and top-quality enterprise. Click here www.treasuresof.com today.

Tagged with: Marketing

Filed under: Marketing

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