DJ Traffic

Online gaming has become a multibillion dollar worth global industry. There is a huge number of internet game fans. This industry shouldn’t be taken so easily because it take a major part of entire recreation sector. It is known that a particular free strategy game has a cult almost as big as most political institutions today.

Every business needs to evolve with time in order to remain a profit making initiative. The same holds true for the gaming industry. Earlier, if you wanted to play an online game; there were multiple options available, provided you were ready to pay a fee for playing the game. Some gaming portals still operate on the same business model. But now you have another business model which has taken the gaming world by storm-free online gaming.

Let’s examine the business case of free online gaming. Gaming firms are profit oriented businesses; they are not charities that are doling games for your entertainment. Still they allow you to play games free on their portals because their revenues are dependent on you but don’t come from your pocket.

Advertising supported gaming is designed to where the more a client plays the game, the longer he or she is exposed to in-game advertising. Consequently, the more profit the game maker will earn as well. This is possible due to the game having a partnership with advertising firms which pay per click. During the time you play the online game, you are exposed to banner advertisements placed on the screens to attract your attention and clicks. The advertising firms then pay the game owner by how many clicks they have received.

You might be curious why companies would be involved in putting their ads on free online gaming portal sites. The simple reason is that these sites attract a youth market, primarily teenagers. This group represents a huge opportunity for companies who sell youth related products, such as sports and electronics goods. It’s logical that these companies use online gaming portal to try and reach out to this captive market.

Free online gaming is addictive at times. However, it should not be typified as something harmful to our normal social lives. Free games provide us a platform to entertain ourselves, live some of our fantasies; and at times find friends and form businesses in the virtual world. It is one of the most creative industries of our time; run by and run for some of the most creative minds.

Online gaming has evolved into a multibillion-dollar global industry. One of the components of this huge industry is free online gaming. The question is why would the profit-oriented game companies of this industry allow you to play games free? Welcome to the world of advertising supported gaming. The more you play a game, the more profit the game maker earns. This is made possible through tie-ups with online advertising firms, which pay per click. There are banner advertisements strategically placed on the screen in an online game. If these are clicked by users, the advertising agency pays the gaming website owner in accordance with the number of clicks.

- Bruno Auger

Tags: advertisements, Advertising, art, attention, avi, blog, busines, Business, design, form, Internet, Internet, Online, online advertising, opportunity, pay per click, pr, product, products, revenue, sem, site, sports, web, website

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Tags: advertisements, Advertising, art, attention, avi, blog, busines, Business, design, form, Internet, Online, online advertising, opportunity, pay per click, pr, product, products, revenue, sem, site, sports, web, website

This entry was posted on Sunday, December 30th, 2007 at 4:12 am and is filed under Internet. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.