DJ Traffic

“Everything I’ve done to get clients hasn’t worked,” writes a frantic self-employed professional. “I have a web site, I’ve created a brochure, and I’ve placed ads. But I haven’t found any work. What else can I do?” This defeated entrepreneur’s mistake is common. It is not enough for a business owner just to create marketing materials or place ads. In order to produce clients, he needs to get involved.

Individuals may follow this incorrect path because they are emulating their much larger counterparts. However, if you are not internationally known, all of the expensive advertising, internet presence, trade show giveaways and fancy sounding corporate branding will not help-you. Indeed, it is much too common for a one or two person small business marketing coach firm to avoid disclosing even simple information like names, addresses, or phone numbers.

Individuals will not spend money with an internet marketing coach they are have no knowledge of. Even if some faceless corporation can help them get clients, they are much more likely to go with someone that offers some personal attention. This seemingly throwback need to know each of your customers individually should be a larger part of your business plan as the cost of your packages increase.

Here are the five things that work best for most professionals to get clients: (a) Meeting people in person — at events or by appointment; (b) Talking to people on the phone; (c) Sending personal letters and emails; (d) Following up personally over time; (e) Speaking to groups at meetings and conferences.

If you require a big number of clients, they rquire to know you, start liking you, believe in you and trust you completely. For that it is not necessary for them to meet you personally. It is very difficult to be friendly with unknown persons, or to call them and demand to know what they do. In reality the matter is quite different. Same is the case with brochures. These are just two marketing tools. If you want to get something out of pliers, you have to know to use them.

Clients want to get to know you, and understand who you are as a person. In order to do this, they need to see your face or hear your voice. They need to get to know you personally. Make sure you have enough confidence in your business to speak to people about it. If you don’t, you can’t expect them to have enough confidence in your company to hire you.

You’ll discover that with practice, it gets easier to meet clients in person, talk to them on the phone, and ask them for their business. It builds up your confidence, and it builds up the confidence your potential customer has in you, as well. If you make serving people your business, you can use your own voice as your best marketing tool. So, try it out, put it to the test, and strike up a conversation with potential clients.

So you’re self-employed, but can’t seem to get clients? While advertising and other marketing spending is important, marketing oneself in a manner appropriate to a small business is even more important. Many entrepreneurs contract the services of a small business marketing coach. Such a coach is invaluable, as he will know the small business marketing climate intimately. For a busy professional, an internet marketing coach may be the best solution. Regardless of your choice in marketing assistance, marketing itself remains the same: your own voice is your best tool in attracting clientele.

- Travis Greenlee

Tags: Advertising, art, article, articles, attention, avi, branding, busines, Business, business marketing, company, confidence, consulting, email, entrepreneur, entrepreneurs, form, information, Internet, internet marketing, Marketing, Marketing, money, phone, pr, services, site, small business, small business marketing, voice, web

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Tags: Advertising, art, article, articles, attention, avi, branding, busines, Business, business marketing, company, confidence, consulting, email, entrepreneur, entrepreneurs, form, information, Internet, internet marketing, Marketing, money, phone, pr, services, site, small business, small business marketing, voice, web

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