What is a “Marketing Funnel”? And why do I need one?

If you’re selling something online, like a service, a business opportunity, a product or whatever…the “marketing funnel” will be a hugely powerful strategy to help you generate a massive amount of free traffic to your website. The marketing funnel is used by many of the top marketers across the net.

Let me explain the analogy. The narrow end of the funnel is where your opt-in box is located, where prospects enter their email address and go through to make a direct sale. The wide end of the funnel is the catchment area. This is where all the potential online traffic come, from a wide variety of sources. If you can build a really big, far-reaching funnel, you can drive a gigantic amount of traffic.

So what makes up the wide end of the funnel?

Mostly, this will only be limited by your imagination and how big you want the funnel to be.

A robust and effective funnel would certainly include some of the following areas: -

- Social Media sites such as Facebook, Myspace, Twitter and Orkut

- Video Media channels like YouTube, Metacafe, Viddler and Revver

- Article Sites, eg. Ezine Articles, Article Base and Buzzle

- Blogs, eg. Blogspot, Wordpress and Wikis

- Social Review Sites like Squidoo and Hubpages

In addition to this, you may also want to consider the following;

- Press Release sites like Free-Press-Release.com

- Picture sites such as Flickr and Zoomr

- Social Bookmarking and linking sites, eg. Delicious, Digg, Stumbleupon and Propeller

Because of the massive amounts of people who use these social sites, you’re able to generate all the traffic youll ever need, simply by establishing and maintaining a presence on them.

The idea is to be putting out regular content to as many places as possible. And always make sure you’re linking back to your opt-in page.

This strategy will boost your appearance as an authority figure, build your online presence, and expose you to a never-ending supply of prospects for you business. And you can effectively leverage your time. For example, just one article can provide you with an incredible amount of content for all these different networks.

An additional benefit of this system, is that due to all the back links, your search rankings for your main website in Google, Yahoo and others, will massively improve.

Once youre set up, the time required will become considerably less and less. But yes, it does take some time initially in setting up a quality social media traffic network.

The biggest amount of time spent will be in the initial set up of your accounts. After that, you’ll just want to schedule your time to add content on a continuous basis.

The building of your funnel is a process, and you’ll soon become very proficient at this and will see results very fast. It’s obviously not something that can be mastered overnight, but the more of it you do, the bigger the pay off will be.

The more you do, the more you’ll learn. You’ll also find faster and easier ways to accomplish your main goals.

Once you get going there will be a snowball effect. The longer period of time you’re on the networks, the more credibility you will get and as a result, you will grow an extremely large number of followers.

Naturally, followers who like and trust you equals tons of traffic, which will ultimately lead to tons of sales and huge profits. Which is of course, the name of the game!

Wishing you Great Success, Graeme Stuart YourSuccessNetBiz.com

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