Google Caffeine Is Going To Change The Playing Field For Internet Marketers

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If you have been online for any time at all then you know that Google usually shakes things up big time every year during the last quarter. Well they are doing it again this time there coming with a tsunami. They are introducing the all new Google Caffeine which is their next generation of search engine technology. And of course as always their plan is WORLD DOMINATION… Well the world wide web at least.

Do not get this confused with just another one of Google’s so-called updates… This baby is a complete overhaul of its index and algorithm.

According to Google’s Spokesperson Matt Cutts, the search engine giant already has one database online, but the full blown version will be released right after the Holidays. As most of you know Google has usually made their infamous changes right around the Holidays which caused a lot of ruckus among Internet Marketers.

Finally a webmasters dream come true. It would appear that Google has finally started listening to the cries of the Internet Marketers. As of late Google has been a little more forthcoming as far as how they index web pages. The real shocker was when Google opened up and allowed a selected few to beta test an early version of Caffeine. The even bigger shocker was yours truly The SEO Bully was one of the selected few.

I made a promise to the members of my list to bring them, “gloves off” hard-hitting information. As I beta tester I felt it was my duty to grab this opportunity by the throat and squeeze it to death. Now you have the opportunity to benefit from all of my result findings. The results were truly outstanding, but before I open the books and share everything with you I want to first warn you… DO NOT go changing your entire business model based on my test results. I recommend that you merely use them as a starting points or sort of a guidelines if you will. As you already know Google has a reputation for making changes in the blink of an eye.

With my disclaimer behind us let’s move forward. Here’s something that I just found out from a friend of mine at Google. They are throwing a new criteria in the mix. With there new search engine overhaul, “Site Speed”, the amount of time it takes for your page to load will become a bigger factor in your over all page ranking. My friend also confirmed that websites will be penalized for broken links found on there pages. These are things that were just speculation before, now it’s out in the open and can be listed in the “Fact” column.

As you already know the quality of your over all website already plays a factor in the SERPs. After Google’s transformation it will play an even bigger role. It is important that you take a moment and put yourself in Google’s shoes before cursing them for making such drastic changes. Their main goal just like any business is to give their clients the best product and or service that they possibly can. In the past many Internet Marketers seem to have taken Google’s changes personally. I never took it that way, to me it was all apart of doing business. You must understand that Google makes their money by offering high quality search results fast, and they must bee relevant, and highly targeted.

My test results show that On Page factors will definitely play a bigger role with the new Google Caffeine. Unique content will carry more weight, page design, navigation, title, meta tags, description, keyword density, alt tags, page views, bounce rate, traffic numbers, time spent on page, and the number of social bookmarks may play an increased role in achieving higher rankings. For those of you that make a living via Adsense you may want to start figuring out a new game plan as far as bounce rate becoming a factor.

Worse case scenario Google could change their entire format. Even if that would happen I can assure you that one thing will remain… Social Bookmarking will play a huge factor in Caffeine’s new algorithm. Before my email box starts blowing up let me answer the question now… YES… Twitter is considered to be a part of the Social Bookmarking scheme and the number of times your website is ReTweeted will play a factor. So if you do not have a twitter account currently I recommend that you get one.

If you are feeling a little worried please allow me to put your mind at ease. This new decision by Google appears to be the best thing that could ever happen for those with online businesses. Google is simply leveling the playing field, because they understand that anyone with enough money could buy a top search position. This process is called link buying and has become a very profitable business today. All indications show that Google is trying to do away with this problem and attempting to create more of a, “May The Bestter Man Win” type scenario.

While beta testing the Caffeine search engine I couldn’t determine if backlinking was going to play more of a role or not. However it still looks like keyworded domains and on site content along with other optimization factors did out weigh backlinking in the majority of my test results.

Here’s a little secret straight from The SEO Bully’s little bag of tricks that I haven’t seen anyone else reporting on. According to my test results Google is some how indexing the audio of video files. Yup… You heard me correctly… My research has proven that when I use my keyword phrase within the first 15 to 20 seconds of my video that it ranked higher than when I didn’t. That one little tip alone is priceless.

I hope that you have found this blog post to be informative and you will consider joining my list for more great Internet Marketing information.

Tagged with: Marketing

Filed under: Marketing

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