Growing Your Business With Custom Gift Cards

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Whether you’re a new business just opening or a growing business with a substantial bank of customers, you have one goal in common: you want more. More traffic. More loyal buyers. More revenues. And everyone through the door or on the phone has a plan to get you there. Confusing? Sure it is, but no one said your climb to the top would be easy.

One of those strategies you will need to make a choice on is gift cards. Are they for you? Can they really help your business? It may not appear to be an easy choice to make from the outside, but achieving “more” in your competitive market often requires you to explore effective ways to build your profits and increase customer loyalty.

There are certain categories of business — such as restaurants, spas and beauty salons, and specialty retail — where gift cards have supplanted long-standing paper gift certificates as the preferred means of pre-selling products and services. If you’re in these types of businesses, chances are you already have a gift card program in place. But plastic gift cards have found their way into many, if not most, non-traditional businesses as their general popularity grows among consumers. Automotive and motorcycle dealers, grocery stores, even pet-sitting services have had great success with gift card programs. But is it right for YOU? Here are three reasons you need to consider a gift card program for your business, regardless of what you sell.

Gift Cards Are Desired by Your Customers

It’s often said that gift cards aren’t a creative gift. The demand for them, however, tells a different story. Plastic gift cards were among the top of the most-asked-for gift items (clothes and media/electronics are the other items in the top three). Whether it’s because of a gift card’s ease of use and delivery; or because the gift-givers want to introduce their friends to a service they like; or because there are more and more creative choices that will be appreciated by the recipients … gift cards continue to rise in popularity. More and more consumers expect business establishments to offer gift cards. If they don’t, they often find a competitor that does.

It’s All About Image

A gift card program goes beyond the card itself. Your image and brand is reinforced to consumers in a variety of ways. A gift card becomes a pocket-sized, shiny billboard that promotes your image with class. Larger gift card manufactures can provide you with multiple design solutions — from simple, standardized designs ready to be shipped to full-color designs that carry your logo, colors, brands and imagery. Along with the gift card, you also have a variety of methods to promote it. On-site merchandising tools can include custom card displays, card carriers and hangers, attention-grabbing posters and more. It’s very simple to build an integrated gift card promotional campaign that not only markets your card, but reinforces your brand.

Driving Your Revenues

I’m going to take a wild guess that you probably wouldn’t turn away more revenues, increased traffic, and additional loyal customers, right? A gift card program addresses all of these aspects of growing your business. A single gift card will represent at least two visits (maybe more) to your business — the first visit when a consumer purchases the card, the second visit when the card bearer returns to use the gift. Additionally, these card bearers also may be new to your business. A percentage of them will return to your business. And many will even tell their friends about your business. You’ve just leveraged an existing customer into creating new customers. And the purpose of all these consumers with gift cards is to buy something … and quite possibly something more expensive than they would have without the added benefit of the card.

There is a vital benefit that every gift card program provides your business. It’s a sale that’s booked. The card may be purchased today, but redeemed tomorrow, next week or never. Regardless, that is money in the bank. Money you can use today for your company. This is an ideal situation for any business, and a good gift card program is a superb way to achieve that.

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Tagged with: attention • book • busines • Business • campaign • company • consumer • design • expert • gift card • gift certificate • Links • Marketing • money • phone • pr • pre-selling • product • products • profits • promotion • retail • revenue • services • site • small business • Source • success • Traffic • uaw • week • www

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