Having Trouble With Search Engine Optimization

With a new edition of OK to Make Money Online, we are going to look at Search Engine Optimization (SEO). SEO is just a fancy term for teaching Google about your website so it can send the best traffic your way and place the proper ads on your page.

Most web sites do not focus on keywords or keyword optimization. The website authors do not do the proper keyword research and so the pages and the site are not keyword optimized. Then when Google spiders the site what does it find? A whole bunch of keywords but very little uniformity, and if by accident there is some keyword uniformity, what is the keyword? Worse yet the keyword or long tail keywords don’t even pertain to the main subject of the site.

So what is a webster to do? Take a hard look at your website or blog: what is the main subject? Do you have multiple subjects? Are the subjects related? Is your visual subject different from your textual subject?

Now that you have looked over your site, what is you main topic? If your website were a dog, would it be a purebred pedigree or a mutt? If it’s a pedigree, read on. If it is a mutt, we have to fix it now. Start by breaking the site into major topics like your house, bathroom, kitchen, bedroom, etc.

Now for each major topic, you will need to create a blog or website. However, first you need to research the keyword you will use for each of your major topics. This is where Google’s Keyword Tool (under Adwords) comes in to play. When you use this tool properly, it will help you to focus on a proper keyword or long tail keyword.

Once you have found a keyword for each of your major topics it is time to create a blog or website. Remember; keep the website focused on a single topic or keyword. The topic or keyword should be in your URL name, the website title, privacy page, the about you page, etc. Use the keyword as often as possible but still make the pages enjoyable and readable. Continue doing this on each new website for the rest of your keywords.

Take any articles that were already on your old site and rewrite them using the appropriate keyword for the article. Make sure you use your keyword or phrase in the title, opening paragraph, body and closing paragraph. Copy that article to the new website and publish it.

Some articles will contain pictures. Make sure you have your keyword or keyword phrase in the description area of the picture, usually found in the HTML code. This is often the text that is displayed while you are waiting for the picture to be displayed.

However don’t overdo it! Overuse was used by Black Hats to trick Google. Google now detects if you overuse a keyword, and will flag you for keyword stuffing.

Review of the rules: make sure your site sticks to one topic, make sure you research your keyword or long tail keyword, and use your keywords in every article and page on your site to make money online. Then as always, get as many backlinks to your site as you can (i.e. traffic).

Michael

Tagged with: blog • Blogging • Business • development • home based business • home business • internet marketing • make money • Marketing • OK To Make Money • search engine marketing • SEO • web

Filed under: SEO

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