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If you are a health care professional wanting to determine the primary cardiac rehabilitation target market, then answer the following six questions.

Cardiac Rehabilitation Target Market 1 - Age And Gender

The cardiac rehabilitation target market is primarily mid-life men. Men still have more heart disease than women, and middle age men are more likely to live to need cardiac rehabilitation than older men.

Cardiac Rehabilitation Target Market 2 - Health Care

Many men neglect their health throughout their lives unless a major health condition causes them to change. Many neglect getting regular health maintenance and exercising. They are also more inclined than women to be smokers and obese.

Cardiac Rehabilitation Target Market 3 - What Are Their Attitudes About Work?

These men are Boomers and, as a generation, have been the most workaholic of any generation today. They worked an average of 60 to 90 hours per week. Yet, are now being passed over for promotions. Many feel that their careers are stalled or over. This makes them primary candidates for heart problems.

Cardiac Rehabilitation Target Market 4 - Adjustment To Middle-Age

Men often don’t take mid-life changes as well as women do. They feel less like men as their sexual appeal and appetite diminish. They lose much of their sense of self as they lose physical strength. This leaves them feeling bad about themselves and adds to their stress levels, making them more likely to develop a heart condition.

Although they are depressed, they often won’t talk to anyone about their feelings. Instead they take on even more destructive habits. The combination of these habits and their depression, further increases their tendency for developing heart conditions.

Cardiac Rehabilitation Target Market 5 -They Have Strong Family Connections

How family connected, the men are often influences how well they pull out of the depression and adopt a healthier way of life. Although some refuse to do it for themselves, many will do it for their loved ones.

Cardiac Rehabilitation Target Market 6- How Willing Are They To Change?

Those who live through a heart attack or heart surgery need cardiac rehabilitation. The mid-life men who are willing to change their ways make the best cardiac rehabilitation target market. The mid-life men who don’t get cardiac rehabilitation or don’t stay with the rehabilitation process, and fall back into their former destructive behavior, will generally die within five years.

For all these reasons, middle-aged men make up the primary cardiac rehabilitation target market. The ones, with the most promise of success in rehabilitation are the ones that develop a strong desire to live and are willing to learn and practice a healthier life style.

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