DJ Traffic

If you are a health care professional wanting to determine the primary cardiac rehabilitation target market, then answer the following six questions.

Cardiac Rehabilitation Target Market 1 - Age And Gender

The cardiac rehabilitation target market is primarily mid-life men. Men still have more heart disease than women, and middle age men are more likely to live to need cardiac rehabilitation than older men.

Cardiac Rehabilitation Target Market 2 - Health Care

Many men neglect their health throughout their lives unless a major health condition causes them to change. Many neglect getting regular health maintenance and exercising. They are also more inclined than women to be smokers and obese.

Cardiac Rehabilitation Target Market 3 - What Are Their Attitudes About Work?

These men are Boomers and, as a generation, have been the most workaholic of any generation today. They worked an average of 60 to 90 hours per week. Yet, are now being passed over for promotions. Many feel that their careers are stalled or over. This makes them primary candidates for heart problems.

Cardiac Rehabilitation Target Market 4 - Adjustment To Middle-Age

Men often don’t take mid-life changes as well as women do. They feel less like men as their sexual appeal and appetite diminish. They lose much of their sense of self as they lose physical strength. This leaves them feeling bad about themselves and adds to their stress levels, making them more likely to develop a heart condition.

Although they are depressed, they often won’t talk to anyone about their feelings. Instead they take on even more destructive habits. The combination of these habits and their depression, further increases their tendency for developing heart conditions.

Cardiac Rehabilitation Target Market 5 -They Have Strong Family Connections

How family connected, the men are often influences how well they pull out of the depression and adopt a healthier way of life. Although some refuse to do it for themselves, many will do it for their loved ones.

Cardiac Rehabilitation Target Market 6- How Willing Are They To Change?

Those who live through a heart attack or heart surgery need cardiac rehabilitation. The mid-life men who are willing to change their ways make the best cardiac rehabilitation target market. The mid-life men who don’t get cardiac rehabilitation or don’t stay with the rehabilitation process, and fall back into their former destructive behavior, will generally die within five years.

For all these reasons, middle-aged men make up the primary cardiac rehabilitation target market. The ones, with the most promise of success in rehabilitation are the ones that develop a strong desire to live and are willing to learn and practice a healthier life style.

Related posts

• Marketing Crossing
  What is the possibility of getting an International assignment? Colgate-Palmolive (India) is recognized for its rich talent pool. Employees who are identified as having high performance and potential, have various opportunities to go beyond the National boundaries and make a mark at the international level. There are plenty of examples of employees who have moved to Divisional/Global assignments and successfully delivered business results. Opportunities are available in each and every function.Once registered and logged in you can use the links on your home page (on the yellow or pink post notes) or go to 'About' on your navigator and select the 'Fees' link. The 'Fees' page has the relevant links at the bottom.
• Make Money on The Internet - Home Business Guide
  Because tens of thousands of people all across America want to know how they can work at home and earn enough money to run a household, there is a special need for this report. Today the need for women to work out of the home is stronger than ever. According to recent surveys, almost 70% are married and contribute up to 50% and more to the family income. Because family responsibilities play such an important part in the lives of men and women, millions of individuals and couples are seeking ways to make money at home.
• Take a Second Look at MLM
  Everyone is familiar with the Direct Sales Business Model. Who didnt know the Avon Lady down the street, or try on her first makeup at a Mary Kay Party? Pampered Chef and Tastefully Simple Catalogues abound at my office and, Im sure, in many others.
• Business Environment Threatens Cold Calling Effectiveness
  But four specific steps can turn disastrous campaigns into successes. Despite frustrations, B2B cold calling is alive and well and continues to fill companies' sales pipelines. Professionals at the highest levels of their careers employ this prospecting activity to augment sales made through warm referrals and introductions. But for many salespeople, telephone canvassing has posed challenges that have driven them to stop cold calling altogether. Here's why: a. Only 5% to 30% of prospects are at their desks and answer their phones. b. Most calling lists do not contain the decision-makers' correct names. c. Voicemail is universal and blocks most calls. d. Roughly 30% of a cold caller's time is spent navigating phone systems and company directories.
• ACN Leads
  At the urging of my sister I joined as an ACN Independent Rep in 1995. With ACN people could save money over the dominant Big Three traditional telecomm carriers. However being curious, I Googled the competition and found another company offering similar savings on long distance, which also included a fair income opportunity, with no signup fee or recurring costs. I was busy working 12 hour days and weekends in a new career, and could not verify personally that the ACN service ws good, so I never even tried to market ACN. Later I did promote Cognigen because it is a known fact that 95% of people who start a business fail. At least I would know they did not lose money trying out the free Cognigen opportunity. The Cognigen commissions were quite a bit smaller than possible from ACN but with Cognigen there was no risk of losing money.

Tags: art, avi, career, family, form, generation, health, hour, Links, Marketing, pr, profile, promotion, Source, success, uaw, week, women

This entry was posted on Thursday, May 15th, 2008 at 4:42 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.