DJ Traffic

Are you still spending time on the phone making cold calls? Maybe you bought a lead list. For sure you’re holding meetings or going to them, right? And all of us are trying to bring our friends and family members in as business partners. Those days have come to an end.

Trying to build your business the way you’ve always done it, frankly outdated. It is an irrelevant, out-of-date way of doing business. Only those who don’t know about attraction-based sponsoring continue to use it.

Most people today dislike being approached or solicited. It makes the marketer look unprofessional and they are sometimes met with anger. Folk just don’t want to know about your business out of the blue. The old way of prospecting does not work in today’s market.

This is where the internet has created an entirely new world of opportunity for everyone. A person can literally turn a simple thought or hobby into a business for little or no money at all.

But the numbers say that 95% of those who start a home business will fail. The number one reason for failing is that they didn’t acquire the knowledge and skills necessary to succeed in today’s modern, competitive market place.

So what’s the secret, or the key, to being able to make as a successful marketer today? Glad you asked!

The answer is really quite simple. As a marketer, you’re in the business of selling to someone and/or getting someone to join your business. The ideal way to accomplish that is to have them welcome YOU or invite YOU. You never want to hound someone about your business, just as you wouldn’t like someone constantly after you either. Am I right?

So there’s one of two things you can do to effectively build your business…

1. You can contact hundreds of people a day doing the old-school cold calling, and hopefully you’ll make a sale (by the way, this is what the 95% of people who fail do);

2. You can position yourself so that interested prospects try to find you, and contact you instead of you finding them.

If you want to grow your business then of course you’ll go the second way described above. Now you’re being perceived as in expert in your business, which is what the prospect will value when considering your business.

The prospect has sought you out, and is basically asking you to sell him your goods or services. You never have to worry about all the sales tactics that everyone else is using out there. As a matter of fact this isn’t even about selling any more.

You must understand the importance of being a knowledgeable service provider that is sought after to buy from or join with.

Yes, you can be that leader and that expert that everyone likes to work with. When you do make phone calls and emails, they are welcomed and valued instead of detested and deleted.

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Tags: access, art, busines, Business, email, expert, family, Home, home business, Internet, lead, leads, Links, Marketing, money, Online, opportunity, phone, pr, sales, services, Source, success, successful, uaw

This entry was posted on Wednesday, May 21st, 2008 at 4:10 pm and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.