DJ Traffic

Did you know there are over 100 million people online right now viewing videos and that YouTube, the top Video hosting site accounts for over 100 million views per day ? Is that the kind of traffic your marketing efforts can afford to ignore?

Websites without video are slowly becoming a dying breed. No one can dispute the fact that marketing videos produce traffic and more sales. Video has become the rule rather than the exception and our online success depends to a large extent on the marketing videos we produce and add to our sites.

Multimedia traffic has become increasingly important in the Web 2.0 environment that we, as internet marketers, find ourselves competing for.

Over and above the effectiveness of video generated traffic, traditional traffic sources such as PPC, are becoming more and more expensive, to the point were campaigns need to be touching double digit CTR’s to stand any chance of being profitable.

Don’t get me wrong here. I still use PPC and will continue to drive traffic to my sites using PPC for the foreseeable future. The net is changing though and if we don’t want to go the way of T-Rex, we need to evolve our marketing strategies.

Producing a marketing video isn’t in itself a complicated procedure or one that requires hugely complex and expensive software applications. The various software components required for video production shouldn’t cost more than a few hundred dollars in total.

How we choose to market our videos though can be the cause of complications and errors. The simplest way to market a video is to submit it to the various video sites, for example Yahoo Video or Google Video or YouTube.

After submission, the video hosting sites allow us to further embed these videos in our own websites, without the need for any additional conversion. This process is simple and straightforward, but not one the serious online marketer should follow.

The reason is quite simple. Taking the embed codes from the hosting sites, such as Google Video for example, also carries across embedded videos from other users.

Since all videos are in specific categories, we could well end up providing free advertising and web space to one of our competitors, which might well result in lost sales, particularly if our competitor’s video has been rated and viewed more times than our own.

The most effective way is to add our videos to our own websites, using direct conversion to a flash format and adding this flash video to our site. This is where the need for an efficient video converter comes in.

By their very nature, videos are large files. Most of the video hosting sites place restrictions not only on the length of videos they accept, but also on the size. Typically, 100 MB and 10 minutes would be a good indication of an acceptable video, which also gives a good picture of the file sizes involved.

Converting a video to flash does require time and computer resources. If we are working on a single computer system, the our hands are tied while the conversion takes place.

As internet marketers we should learn the value of our time and how to use this resource more effectively. Video is an equally effective resource and if we can combine efficient use of both these resources, our marketing efforts will succeed.

I’ve seen too many of my fellow marketers invest big money in the latest and most complex video production software and then skimp when it came to the converter. The result ? Great looking videos that nobody ever saw simply because their conversion software wasn’t up to the task.

For the price difference between substandard converters at around $70 and real workhorses at less than $100, is it worth the frustration and lost time ? I think not.

Tags: account, Advertising, art, campaign, form, free advertising, google, host, hosting, Internet, Links, Marketing, Marketing, marketing strategies, money, Online, ppc, pr, product, sales, site, software, Source, submission, success, Traffic, uaw, web, web 2.0, website, websites, www, yahoo

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Tags: account, Advertising, art, campaign, form, free advertising, google, host, hosting, Internet, Links, Marketing, marketing strategies, money, Online, ppc, pr, product, sales, site, software, Source, submission, success, Traffic, uaw, web, web 2.0, website, websites, www, yahoo

This entry was posted on Saturday, May 24th, 2008 at 4:15 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.