How to Improve Your Business Website, 5 Simple Tips

Reading this article is going to give you 5 ways to improve your business website. Most business websites owners have a website built for them and do not have a clue how to maintain the site. Sometimes finding problems that riddle your site or finding an ad that is right for you site can be hard. So if you are looking to improve your website than this article is the right one for you.

1. You aren’t getting traffic. You’re excited about the big, expensive job the design team just finished on your site. Well it’s a shame it isn’t making you a cent. Just because it exists doesn’t mean people know about it.

Announce it to the world by submitting it to reputable directories and sharing your useful content with others on social bookmarking sites. You can even do some link exchanges just to get your site crawled early on.

Further optimize it for search engines by following good SEO practices, building quality content and generating inbound links from other sites. Once you do that, you’ll need to monitor progress with web analytics software. Google Analytics is free and it has a slick interface.

2) Setting up your site for failure can sometimes be a bit easier, then setting it up for success. I say that because most sites that are generated today for most businesses already have someone, somewhere, out there doing it already. So if the content on your site, and the product you provide, doesn’t set you apart from your top competitors then you are setting yourself up for failure.

Take a glance at the way the top competitor has theirs set up and use that as a measuring stick of where you need to go with yours. Make sure that you are creative, and try to stand out amongst others.

3. You have no call-to-action. Poor promotional language can have a sabotaging effect if visitors aren’t drawn to your conversion pages. A conversion page is any page that acts as the final step in a visitor submitting a form, making direct contact or purchasing a product online. Obscuring those pages or confusing the visitor on where to go next can make them leave your site. Remember, internet users have a short attention span.

Use your web analytics software again to find out what pages visitors are landing on first. If your home page gets the most traffic, make sure there are clear links to your sub-topics. If inner pages are your most popular landing pages, find out if the traffic is targeted.

The bottom line is to always make clear why, and how, visitors can buy your product. Don’t get too cute with multiple steps, options or convoluted language.

4. You’re getting traffic but no sales. Are you sure the traffic is relevant? For organic search engine placement, have you done keyword research and analysis before optimizing your content? Look at your web stats and see where your visitors are coming from. What keywords were they searching for when they landed on your site? How much time does the visitor spend on each page? Sales won’t come if your visitors aren’t interested in what you’re selling. This is why preliminary keyword analysis is so important to search engine marketing.

5. You’re getting relevant traffic but no sales. This problem could signal a technical error or navigation problem with your site. Make sure you thoroughly test all functionalities on various web browsers and systems. Submit test forms. Do a link check to spot possible broken links.

Making sure you have relevant traffic, a unique product, and making your site user friendly are just a few ways to set yourself up for success. Moving away from the web site problems, make sure you also investigate any part of the sales process taking part away from the website as well.

Tagged with: computers • Converting Traffic • e-commerce • Internet • internet marketing • link popularity • search engine optimization • SEO • site promotion • web design • web development • Web Hosting • webmasters

Filed under: SEO

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