Increasing Your Online Popularity

One way search engines determine how to rank websites is through link popularity. This term refers to the quantity and quality of links pointing to your website. High link popularity suggests your site is an expert resource, worthy of higher rankings than other sites.

Building Links

We will share 4 ways in which you can achieve more backlinks to your website.

Step 1: Identify high-ranking website in your niche

Find them using keywords relevant to your website. You should choose websites that have good content and are professional in layout.

Step 2: Request an inbound link

You can request for them to add a link to your website through email or other form of correspondence if available. Personalize the email or message to sound sincere and state benefits they will get in return.

If you have the owner of the website as your friends in your social networking group, you can contact him/ her and ask if they would like to add a link to your website. This way is not as formal, but it is more personal.

The obvious advantages of using this method is that it eliminates the risk of sounding generic (like email) and it increases the aspect of trust. The owner will be able to know who are you and vice versa.

Step 3: Hyperlink keywords in your description

Ask for your company name and a description to be put on your link partners’ sites. The secret here is to include your keyword in your description and hyperlink it to your website. In this way, this will allow spiders to clearly understand what your website is about! Spiders follow links on the web. Keywords links to your website get associated with your website. This is one of the critical steps that many professional marketers do not know about – hopefully, your competitors!

Step 4: Useful relevant landing pages

Give partners a link to the site that provides most information than just simply directing them to your homepage. If you don’t direct them to a page that provides information about your products or services, the conversion rate is likely to be very low.

Search for potential partners in major search engines like Google, Yahoo, or MSN. If they are ranked high in these search engines, they probably get quite good traffic to their website. So your link will potentially have more exposure if placed in such websites.

Tagged with: Advertising • affiliate marketing • article marketing • getting backings • increase traffic • internet;business • Marketing • SEO • traffic generation • video marketing

Filed under: Marketing

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