DJ Traffic

Sourcing the latest Insurance Leads can really expand a company like a small IFA (Independent Financial Advisor) or increase market penetration of a larger broker or lender. Where do you source these hot insurance leads?

There are various options that you can explore, the most direct method to find Insurance Leads is running a Search Engine Marketing campaign, but this is a highly competitive business sector that can command as much as $10/ £5 per ad click. This factor can make seeking insurance leads this way prohibitively expensive for smaller companies.

A different method of finding insurance leads is to use a lead broker, there are a number of lead brokers advertising on the search engines, each offering real-time insurance lead data. Choosing this route can lead to a measurable return on investment as the lead sources guarantee that the insurance leads they provide are in the market for the products you are providing.

When looking at conversion rates, some companies are indicating that they are consistently converting between 30% - 40% of the leads they purchase, of course your own individual circumstances and the insurance products you offer have a bearing on the level of conversion you may be looking to achieve. However even a 20% conversion rate would make buying these insurance leads a shrewd move.

Some of the brokers advertising using Google Adwords enable you to filter the insurance leads you purchase by zip/postal code region, meaning you can be confident that the insurance leads you purchase have an even better chance of converting for your business.

Another option open to those looking for Insurance Leads is the telemarketing route. Using a telemarketing specialist to actively promote to your existing customers can yield fantastic results. You may also find telemarketing companies who will formulate an action plan to generate new leads for your business. If you have a special offer this can work like magic for your lead generation campaigns. Like most campaigns of this nature generating insurance leads this way offers provable and tangible return on investment.

Find out more about Insurance Leads and how Telemarketing can help you generate Insurance Leads here.here. For a unique version of this article please click here

- James Rogers

Tags: Advertising, adwords, art, article, busines, Business, campaign, company, content, form, generation, google, google adwords, insurance, investment, lead, lead generation, leads, Marketing, Marketing, offering, pr, product, products, search, search engine, search engine marketing, search engines, Source, www

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Tags: Advertising, adwords, art, article, busines, Business, campaign, company, content, form, generation, google, google adwords, insurance, investment, lead, lead generation, leads, Marketing, offering, pr, product, products, search, search engine, search engine marketing, search engines, Source, www

This entry was posted on Friday, December 7th, 2007 at 10:12 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.