DJ Traffic

We’ve all had those questions in our business that either stop our train of thought or slow our level of productivity down. Ranging from product creation, affiliate marketing, teleseminars, financial matters, I know in my own business I’ve come upon hundreds of business questions that I wish I could know the answer to. So, in this article I am going to answer two questions I’ve had about teleseminars.

Here is the first question:

Instead of selling my ‘normal’ products, such as a book, on my teleseminar, I really wanted to try to sell a new program. Can anything be sold on a teleseminar?

When it comes to product creation, one of the things that I like to do is look to leverage one product into the next as much as possible. Now, in certain situations, I would encourage you to think about back-end products because after somebody has gone through a program, they are obviously going to have questions, come to certain conclusions, etc. So that leads itself very nicely into a situation where you can sell back-end products and so that is one of the things that I would encourage you to do, think about that because you want to roll the momentum from one product right into the next.

As far as selling a product, training, assessment, eBook, whatever on a teleseminar, I think you can sell just about anything on a teleseminars. It is just a matter of positioning it correctly and establishing the value throughout the call, so if you want to sell the assessment then great, position that accordingly right from the get-go.

One recommendation that I want to pass onto you is to always think about creating back-end products because if you have a product such as an assessment, to be able to answer the questions and make the appropriate corrections your client will have after completing their assessment leads itself very nicely into any type of back-end product.

Here is the second question:

Whose photo and voice should I use when conducting a teleseminar that involves interviewing an expert?

A couple of suggestions. Number one, it would work really if you could create a picture with both of you in it, if you only have room for one picture. Doing this is recommended, if possible. Obviously if you are able to use both photos on the Ask Campaign, registration page and web cast page, do it.

If you are limited to only using one picture, the second suggestion would be to use the host’s. The reasoning behind this is that the host is who will be the one to introduce the guest and bridge the gap. Unless your guest is very famous and known by everyone, you can use your audio to build anticipation for your guest and the upcoming call.

Find out more answers to your teleseminar questions by checking out www.InstantBusinessAnswers.com

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Tags: affiliate, affiliate marketing, art, article, book, busines, Business, campaign, ebook, expert, host, interview, lead, leads, Links, Marketing, pr, product, products, recommendation, search, sem, small business, Source, uaw, voice, web, www

This entry was posted on Monday, September 8th, 2008 at 11:09 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.