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It may be amusing to see the sudden interest in moving to a Green business as this trend continues. Many companies are now realizing that the Green economy is going to hurt or help the revenue of their business. Suddenly, these business endeavor to demonstrate their Green commitment though it has only commercial value. Frankly, it doesn’t take much to pretend to be Green because the public is still trying to figure it out.

Greenwashing is the overt or subtle pretense that a company or service is Green though it has made only a token effort to earn that reputation. The eagerness to promote and create business can view the Green market as just another opportunity. Therefore, we will find those who make a token effort to be Green that does not actually represent their real intentions.

As the Green economy grows, those in the janitorial business will also want to appeal to the Green business opportunities coming their way. We will find that the first stage is a simplication effort that provides enough justification for their claims to a Green service. This is done by purchasing a line of Green products that now adorn their janitorial carts. Oddly, this seems all that is required to be a Green janitorial service although their workers may be clueless about Green practices.

Regardless of the folly, there are presently janitorial firms who believe that they are a truly Green service because they have purchased Green products. Green does not come in a bottle, and it should be obvious that janitorial firms are taken the easiest path to a somewhat selfish end. Cloaking standard service with Green ornaments is deceptive.

To demonstrate proficiency in any area, there must be a standard. Green Clean Institute has been that standard for a number of years by training and certifying janitorial and cleaning services across America and several other countries. In an industry without organization and definition, Green Clean Institute is a tremendous resource for reputable janitorial services.

You can only imagine the impression of a potential customer evaluating bids and quotes noting that all claim to be Green, but only one is Green Clean Institute Certified. There is a lot of pressure these days to decide to go with a validated Green service even the they may not be the lowest bidder. In a recent survey, it was found that 84% of companies would choose a Green Clean certified firm over the competition. Yes, it is a marketing opportunity, but it is also a challenge of integrity to be truly Green.

We are in an age when janitorial services are not just the duty of sweeping floors and emptying the trash. The level of performance has raised, and your workers need to be part of the solution. There are over 1,00,000 janitorial workers in the United States, and this has huge implication at every level of our business world. If we treat them as mop and bucket people, you will never have a Green service. Train and certify your workers to provide the best of Green cleaning in a world asking for just that!

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