It’s Cooperation, Not Competition

Those of us with competitive natures are always competing for everything. We even compete to be the most competitive. Our thoughts are always about ‘winning’ or ‘losing’.

It’s perfectly normal to want to win a competition. The important thing is being able to tell the difference between a competitive event and one won through cooperation.

In a competitive event there is always a clearly defined winning point, a goal, or finish line. In chess the object is to ‘check-mate’ your opponent, if you are playing football then you need to get more points than the other team in order to win. Internet marketing is very different in this regard. There is no time limit and there is no finish line.

The objective of internet marketing is self propelling in a sense. It wants to move itself forward. Internet marketing works best when discovering and implementing new ways to improve internet marketing. Cooperation is the best method for achieving this rather than competition.

Everybody puts their shoulder to the wheel, so to speak, and pushes in unison in order to achieve the collective goal which is to move internet marketing forward. The joint effort is better for everybody concerned because everybody benefits.

As a natural competitor it becomes a case of seeing who can cooperate more than their competition. Who is able to help their customers more, whose customers are making more money and having more success than their competitors customers.

There is only one way in which competition can help internet marketing, and that is by competing in terms of how cooperative you are compared to your competitor.

There is more than enough business out there for all of us. The supply of customers is not limited, and the benefits for one internet marketer tend to filter down and benefit all of us through cooperation.

Leading on from this is my next point. Stop blaming the Guru’s..

How many people have you met who always have an excuse for their own failures? 9 out of 10 times their failure was caused by someone other than themselves. You know what I mean.

When they relate their stories one common thread starts to shine through. They were the victims in their failed business. It wasn’t their fault that their business failed, they didn’t do anything wrong, etc, etc. It’s dangerous to believe them purely because it’s wrong. Wrong, wrong, wrong. We all hold success and failure in our hands, and we actively choose one or the other via the decisions we choose to make.

When businesses do fail…and they do….they fail for many reasons none of which can be attributed to others. I have heard internet entrepreneurs lay the blame for the failure of their businesses squarely at the feet of what they mockingly call, ‘Internet Gurus’.

These whiners will tell everybody who will listen that the failure of their internet business was not their fault at all and that their businesses failed because a ‘guru’ led them wrong, sold them products that they didn’t need and flooded their inboxes with so many offers that they couldn’t get their work done.

When the very successful internet marketers (sometimes called ‘gurus’) make offers of products to their list of subscribers, they aren’t telling anybody that they are REQUIRED to buy the products.

These offers are intended to help everyone on their list but the reality is that the products won’t suit each and every person. That doesn’t mean the product is no good, it’s merely an indication of the diversity of business models represented in his list.

Everyone is responsible for their own success and failure. Every internet entrepreneur should know their business well enough to analyze the pros and cons of of a product as it relates to his business. The advice of guru’s is just that, advice. Ultimately you make the decision.

It isn’t an order that you must follow…it is only a suggestion. The decisions about your business are always up to you and you alone.

Tagged with: Business • Internet • internet marketing • internet;business • Marketing • personal

Filed under: Marketing

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