Little Known Formula For Repeat Business
Howdy Fellow Business People,
My pal David Garfinkel asked me to present on a teleseminar called “Repeat Customer Profit Bonanza!” (I guess he must have known how much repeat business I get… the cat is out of the bag now…)
Now, I never thought about why I had so many repeat clients before. It was instinctual.
So I racked my brain and found out why! (Took me a few hours but it was worth it.)
Would you like me to share?
Okay, since you asked here’s what I came up with.
Number 1 is Results.
Get results and you gain the gain trust and respect of customers . After all, they are paying you to do the job, right? That means if your product or service truly delivers the goods, you’re setting up the expectation it will happen again.
With results, your customers gain trust and respect. After all, they are paying you to do something, right? That means if your product or service truly delivers the goods, you’re setting up an expectation it will happen again.
The second thing you need to nail is COMMUNICATION.
Why is communication so important? Not only does it help you build a relationship, you find new needs your customers don’t even know they have! It works online or offline, keep the communication flowing and make sure you aren’t always pitching in every communication.
The simple act of 2 way communication does wonders. Not only does it help you build a relationship, you find new needs your customers don’t even know they have! Just make certain every communication isn’t a sales job.
It can be as easy as a phone call, or an email with a tasty tidbit of info they need. But in the end, you become the go-to guy or gal.
Then comes VALUE.
By adding extra value to your customer, they are bound to reciprocate.
Just share your unique knowledge… add more value… and they will see how different you are compared to the competition. (You’ll smoke the competition!)
My customers think I’m ‘just’ a copywriter… but only at first. I end up blowing them away with good marketing advice too… for nothing. Now I’m different than most of my competition. And that’s a good thing!
Don’t be one of those people who only do what they need to do to get by… get outside of that mindset.
Finally, CUSTOMER CARE.
I hate the phrase customer service. I want my clients to be CARED FOR. Big difference in my book. Early in my career, this brought up it’s own problems (like needy, clingy clients.) But after I learned better how to choose my clients, it works like gangbusters. When you combine it with value that’s a winning combination.
And when you consider how lousy customer service is online these days (few marketers seem to “get it”) an exemplary customer care can be a HUGE differentiator.
Take a hint from Mark… even Rick Raddatz. They are leaders in online customer care.
Why is that?
How come?
We were showing his committment to customer care, and if customers didn’t get a problem solved, they could call him directly and he would make sure they did!
Which would you rather have?
Perhaps you’re thinking “That’s good for Rick, but I don’t want to answer all those calls.” Fair enough. What may surprise you is that Rick got very few calls regarding customer serice issues. But he did end up getting some good feedback on his product, and several good ideas.
Bottom line - Not only did customers have Rick’s cell phone number as a “security blanket” that made them feel cared for, but Rick saw other benefits too. Talk about a win-win!
When your highest cost is acquiring a NEW customer, taking care of EXISTING customers is the cheapest and most effective way to build your business PERIOD!
Put the formula to the task and watch your business explode.
Best,
Million Dollar Mike
Tags: avi, blog, book, busines, Business, career, cell phone, competition, email, form, hour, job, lead, Links, Marketing, Marketing, Online, phone, pr, product, sales, security, sem, Source, uaw, www
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Tags: avi, blog, book, busines, Business, career, cell phone, competition, email, form, hour, job, lead, Links, Marketing, Online, phone, pr, product, sales, security, sem, Source, uaw, www
