DJ Traffic

Adwords is constantly changing, and anyone who wants to make money with Adwords needs to keep on top of the new strategies that are always appearing.

In 2007 it was ‘kill your competitors’ with Day Job Killer and then the many and varied spy systems that tracked your competitors’ ads so that you could copy them and blast them out of the water. Some of these systems were on a hugely expensive membership plan.

So there were a lot of advertisers who could not afford those systems or maybe simply did not want to spend all of their time tracking, spying and tweaking in order to cover the cost of their membership. They began to look around for a new direction, and early in 2008 we saw the first hints that marketers were rediscovering something that they had previously considered dead - the content network.

If you are new to Adwords in the last few years, you may not know that the content and search networks were once united. Google split them in order to give more control to advertisers, and most advertisers immediately turned off the content network for their ads because of the click fraud that had previously been suspected by owners of content web sites.

However, times have changed. Click fraud is nothing like as common as it was, thanks to Google’s very heavyhanded measures in closing the accounts of any Adsense user who has any strange clicking activity on their site. This is a big problem for Adsense site owners because it means that any bored kid anywhere in the world can put them out of business by repeatedly clicking on their ads. But for Adwords advertisers, it means that the content network has opened up again.

Advantages of advertising on the content network instead of the search network include a cheaper cost per click, and a lot more control. You can actually pick the exact sites that you want your ad to appear on.

The last of these points is vitally important. When you are advertising on the content network, always specify target sites for all of your ads. In fact you should go even further and specify the exact pages of the site where you want your ad to appear.

Just like advertising on the search network, you want to make sure that the people who see your ad are very interested in your product. You don’t want untargeted clicks. So for example if you are promoting an exercise treadmill, you want your ad on a fitness site, but not on pages about weight training.

It is also recommended that you only advertise on sites that have their Adsense ‘above the fold’ - i.e. the ads are visible on screen immediately when the page is opened, without scrolling down. If they are in the ‘hot’ area toward the top left of the screen, that’s even better.

Related posts

• Where Do You Start With Your Online Business?
  In today's society, increasing numbers of people are quitting their regular jobs with the hope of becoming one's own boss and becoming rich but making money online is not a quick fix. There are so many ways you can do this that it is difficult to know where to start.
• Turnkey Website Work From Home On The Internet
  To make money online you have to have the resources and tools you need. The resources can be free such as internet marketing forums and the tools can be what you have gained in your lifetime that is knowledge on a subject. So it is not that difficult to to make money online when you have the correct tools and know where to get started. Most people can make a living online but you need to be dedicated and think of it as more than a hobby and treat it like a business.
• Internet Article Marketing - Your Way To Faster Profits
  Internet marketing is defined as a type of advertising which businesses engage in by circulating short articles.
• Becoming A Clickbank Super Affiliate
  Making money using affiliate marketing is one of the higher rewarding careers one could ever have. The best about this business is that anyone can join and create their path to success. Affiliate marketing has been known to be cost-efficient, assessable method of conveying long-term results. In fact, you can start even with a shoe [...]
• Affiliate marketing the most popular way to make money
  The number of people tired of their routine jobs appears to be on the increase, perhaps it is they feel as if they are going nowhere but whatever the reason, they are turning to making money online as an alternative. Now, this may seem easy at first but there are many methods available and each one has huge potential so it is difficult to know which will suit each individual the best. The information detailed her is about the most commonly used methods of earning money online but you need to work out what skills you can use for your new venture. There is no great mystery to making money because it is just a case of meeting the needs of people, once you find out what it is they are looking for.

Tags: account, Advertising, Business, content, fitness, google, Home, hour, job, Links, Marketing, money, product, search, site, Source

This entry was posted on Sunday, May 25th, 2008 at 9:28 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.