DJ Traffic

A failure to plan is a plan to fail. Online everything is so easy to do. It’s just takes a few seconds to click over there and add this widget to you blog and a few more to add another friend to a social networking site. Unfortunately, this leads to wasted time and the important things to your business never getting accomplished. If you don’t have a marketing plan for your online business, I can almost guarantee you are struggling. In this article we’re going to cover some basics on how to develop your own marketing plan and make the internet work for you.

First, you need to know what things you are going to be doing to market your product. Is it commenting on blogs or forums? Using StumbleUpon or Delicious? Submitting articles? Maybe you’ll optimize for the search engines or use web video sites. Whatever the list compile it into a spreadsheet program. It’s perfectly reasonable to make generic categories for each task because you don’t want to be commenting on forums or blogs every day. It’s terrible inefficient and probably costs you more than you realize.

Now you’ll rank each task. Rank each one on a scale from 1-5 on how important and effective each one is to your marketing goals. People who are focusing on promoting a site via social networking will obviously have different ranks for tasks than a person who is focusing on blogging. Ensure you have a fair distribution of each number. A list of all ones or fives isn’t going to help you plan where to focus your time and effort in the forthcoming month.

On to actually building the plan for the next month. Limit yourself to five day work weeks for four weeks to start. Take the ranked list and start putting the tasks ranked five into your calendar first. I suggest using Wednesday for the fives, with overflow onto Tuesday or Thursday. These days are least likely to be disrupted by holidays or long weekends and thus will increase the likelihood they are finished each week. Tasks ranked five will be done every single week. Once you have filled in the fives, insert the fours and threes more toward the edges of the week and most likely only done every other week. Next come the twos and ones and they will be done on Mondays and Fridays and at most once a month. Once the calendar is finished you should see a clear pattern of spending the most time on the fives and the least on the ones.

Now that we have a bright new shiny plan, act on it. It’s not going to do very much good if it’s sitting around gathering dust! Each day look at your plan and do the tasks on it and what is on it until it is done. Do not check emails, answer support calls or other tasks. You need to get your marketing done as quickly and efficiently as possible. No distractions.

Once you’ve worked your plan for the first month, it’s review time! Now go over all the tasks you accomplished for the month and determine which ones drew you closer to your marketing objectives and which ones did not. Once you know this review your list and change any rankings needing changing. Next change the calendar so any new fives are being done every week and those having fallen out of five favor are more sporadically done. Once you’ve gone through a few cycles, you’ll have a good feel for which are making you money and which are not. Once you know this, start outsourcing the ones making you money.

Making a marketing plan isn’t very difficult if you take it step by step. And having a plan is very often the difference between success and failure. So start planning for your success today!

Visit my blog and learn the art & science of converting your personal computer into an automated personal cash register -Steven Lohrenz. Here is the URL: Internet Business Automation

- Steven Lohrenz

Tags: art, article, articles, avi, blog, Blogging, blogs, busines, Business, calendar, email, Internet, internet business, lead, leads, Marketing, Marketing, money, Networking, Online, online business, outsourcing, personal computer, pr, product, search, search engine, search engines, site, social networking, success, web, week, weekend, www

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Tags: art, article, articles, avi, blog, Blogging, blogs, busines, Business, calendar, email, Internet, internet business, lead, leads, Marketing, money, Networking, Online, online business, outsourcing, personal computer, pr, product, search, search engine, search engines, site, social networking, success, web, week, weekend, www

This entry was posted on Saturday, April 19th, 2008 at 5:04 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.