by Mike at Business Writing Courses
A single word can make the difference between success or failure of your writing - yet it flies so low under the radar you may miss how powerful it is.
Business writing is all about trying to persuade those who read to take an action
All letters to employers suppliers and customers are normally aimed at persuading the reader to act.
The fact is if you don?t grab their attention and make them read on, then it follows they wont do what you want. Most people get so much mail it has to be something special to make them read on!
So even in the least important letter ? a headline is important ? that makes your reader want to read on! ? And to do that creating curiosity is vital.
So now to a very powerful word ? the word is THIS or THESE.
ne of the most famous advert headlines which sold a fortune in writing courses was ? Do you make these mistakes in English?
See how powerful the word THESE is it makes you read the copy to find out which are the mistakes.
Try using that idea in the headline of the next letter you write
Do you make these mistakes in growing vegetables?
Are you using this little known trick?
This is the true secret of copywriting
In your next letter use THESE in the headline
MThis is why Business writing courses are so valuable - it saves so much trial and error to know what really works
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Tags: attention, busines, Business, copywriting, english, Links, Marketing, Source, success, uaw, writing, www
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