DJ Traffic

How do I do it?

What I want to do here is to strip out all the nonsense, myths and hype that is out there so that you can develop a sensible strategy for promoting your website.

First of all, what puts a page at the top of the rankings?

Through use of top secret algorithms, Search Engines rank sites based on relevancy, accuracy and up-kept status of information. This counters SEO experts whose sole purpose is to get clients at the top of the rankings.

There are two “strategies” for getting top rankings:

“Black Hat” and “White Hat”.

White Hat refers to strategies that work with the search engines - to deliver quality, relevant, accurate, timely information.

Black hat goes against the Search Engines by cheating and exploiting loopholes. These strategies can work but are only effective for a short time until the programmers at Google find out what you are doing, ban you and fix that loophole.

There are certain strategies that have been proven to work, have survived the test of time, and make sense for raising ranking factors, thus furthering the goal of the Search Engines:

1. High quality content relevant to your theme. The more content present on a site, the better it will be recognized. Search engines use AI programs known as “latent semantic indexing” programs to decipher what websites are about, as opposed to just what keywords are within the content. Keywords still play a vital role but now other content that relates to your theme is also relevant as it is now taken into account by the artificial intelligence.

2. Links pointing to your site. Links coming from Authority sites are generally worth the most, as they are trusted sources of content. Links from so-called “bad neighborhoods” count for very little. Theme sites related to yours are worth more than non-related sites, ie political sites won’t help you nearly as much as a pet site if you are likewise, a pet site. Search Engines don’t penalize you for bad links coming into your site, but they certainly don’t reward you for links from Free-For-All pages (FFA), link farms or other sites dubbed “bad.” Google Page Rank is a good rough indication of how valuable a site is, the higher the better. PR is probably going to become theme specific, meaning that you may have a low PR for one theme but have a high PR for another theme.

3. Old sites - ie that have been around for a long time are worth more than new ones - in general your PR will rise with time, all other factors being equal.

4. Fresh sites - In the Search Engine’s quest to find hot news, they generally look to new sites and therefore give initial priority to the newer sites. SE’s also look for links pointing to these new sites as they are sometimes a stepping stone to other new content.

5. Outgoing links - Too many links can be a bad thing, especially when linking to bad neighborhoods. Though bad links coming in are not penalized, ones going out certainly are. Links out to authority sites are quite worthwhile.

6. Content words or keywords, as they are commonly known. Though they vary in how competitive they are, the best bet is to aim for your most focused keywords before the broader ones. For local business owners, try adding your local area name to your keywords.

7. Unique content. The last thing that search engines want to do is to deliver to the public 20,000 pages that all say the same thing! Duplicate content is quickly recognized and filtered out by the SE’s. Don’t just slap up the same articles that everyone else is using. You need unique content. That applies both to your own site, and also to the pages that are linking to you.

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This entry was posted on Wednesday, April 23rd, 2008 at 3:56 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.