DJ Traffic

The importance of your site is determined by linking. Search Engines like Google rate how important your site is by how many links there are to your site.

The most important thing about links is to keep it relevant. If the page you link to is relevant to the content on your site this is good. If the site is relevant this is better. Not all links are created equal.

Here are some ways to get quality links to your site:

Reciprocal Links.

They are not of the value they once had in determining the importance of your site. They are still good but you must make sure that it comes from a site that is on the same or similar subject to yours.

Article Writing.

One of the best ways of improving your ranking and increasing relevant links to your site is article writing. You need to be a regular contributor of articles. Most article sites will allow you a link back to your site in the bio section. There are hundreds of article directories that you can post your articles to. Here are a few you really need to use: EzineArticles.com, ArticleCity.com, and GoArticles.com.

Link Farms

Go as fast as you can away from these. Links to link farms can downgrade your legitimate links. Link farms are sites with scrolling pages of just links. They are viewed as spammers by the search engines. If you associate your site with them your site by association will also be viewed as part of the spammer’s network.

Directories

Links from directories can be very helpful in upgrading your ranking. This is especially so from such directories such as DMOZ and Yahoo. You can also look for other respected directories. Try to get your site listed with DMOZ. It can be very difficult but if you keep submitting it every 4 - 6 months. Search for the best category and keep trying for it.

It is easier to get listed with Yahoo. Easier in one way and that is you don’t need to keep trying. Not so easy in another way and that is it will cost you $299. Google sees Yahoo directory as somewhat of an authority. Your link will be valuable because of this.

Another link that is important is anchor text. Anchor text is the text in the hyperlink. An example of anchor text is this: For the very best in web hosting you can’t go past LinksParadise. The words “web hosting” is hyperlinked. This is anchor text. I used “web hosting” as this would be a keyword my site is optimized for. If you did a search with Google for the words “Click Here” you will find that the #1 site for that search term is Adobe. This is because many sites link to Adobe Acrobat Reader, and use the anchor text “Click Here”

An anchor text link that uses the keyword or key phrase is far better. For example if you were targeting the keyword phrase; “low cost web hosting” You would anchor it this way: “to really benefit from our low cost web hosting here are some pointers” The keyword phrase we are targeting is our anchor text.

These are just some of the ways we can use to increase our page rank in the search engines.

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Tags: authority, Business, content, google, Internet, Links, relevant links, search, SEO, site, Source, Web Hosting

This entry was posted on Tuesday, May 13th, 2008 at 2:09 am and is filed under SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.