DJ Traffic

Portable displays are an excellent alternative to traditional creative displays, colorful banners and other common promotional items when wall or floor space is at a premium or nonexistent. Small business owners are always looking for ways to build sales, but space limitations often thwart their efforts. In this article, we will outline the merits of portable displays and provide information about how they may be used to drive store traffic and increase sales and profitability of your small business.

While traditional displays create visual interest with the use of actual merchandise, they take up considerable space. Each square foot of space that is occupied by a three dimensional display reduces the available space to stock and sell the merchandise by the same amount of area.

Two-dimensional displays don’t take up much floor space, but can waste valuable walls space needed product or anything else. This can leave a “cluttered” look around your store since customers will find their eyes wandering from one display to another, leaving them unsure of what to look at, in an erratic fashion.

One attractive option that has been making waves of late is the use of portable banner stands. These useful displays consist of a base and top piece to hold your advertising banner in place. A simple tension bar holds your banner in its proper position

Banner stands are easy to install and take down, and easy to move around to different locations. They come in many different sizes for your needs. Banner stands even come as retractables, also called “roll ups” where the banner can retract into the base unit.

Every retail business has some “dead space” that, for one reason or another, is not able to be used productively. This unused space that is not suited for either displaying or storing merchandise can still be an asset to your business if you fill it with portable displays. These displays not only create visual interest, but can educate customers, provide information, or draw attention to sale items.

Portable retractable bannerstands are not only a highly efficient use of valuable floor space, they may also help increase your overall sales. Indeed, a recent study by the Institute for Best Business Practices (IBBP) studied bookstores marketing a children’s book called “Mr. Orange Visits Europe” with either traditional wall banners or portable banner displays. Stores who used the portable banner display stands sold nearly 23 percent more copies of the book than those using traditional wall banners.

Find out more about these very versatile, very economical banner stands. Graphics are printed in beautiful full color. Units are shipped individually or in bulk across North America.

- Richard Hendershot

Tags: Advertising, art, article, attention, avi, book, bookstore, busines, Business, form, information, Marketing, Marketing, pr, product, promotion, retail, sales, small business, Study, Traffic, www

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Tags: Advertising, art, article, attention, avi, book, bookstore, busines, Business, form, information, Marketing, pr, product, promotion, retail, sales, small business, Study, Traffic, www

This entry was posted on Friday, October 19th, 2007 at 1:10 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.