Real Estate Postcard Marketing Tip: Double Your Efforts When Choosing Mailing Lists

You may think I’m exaggerating when I say this. But I assure you that I’m not. When you decide to mail your next postcard campaign for your real estate investing firm, consider this suggestion: give twice the effort to the mailing list as you do to your copy.

A good mailing list is an integral part in the success of a direct marketing campaign. Every experienced marketing professional already know this for a fact. They highly prioritize the process of choosing their mailing lists aside from the basic focus on their headlines and offers.

A basic direct marketing tenet every real estate investor should know is the 40/20/40 rule.

When working on your real estate direct mails, you should allocate 40% of your time and energy in crafting your offer; 20% should be allocated for design and content; and the last 40% to analyzing what mailing lists to choose and how to further refine it.

But the real tricky part is in finding a good mailing list. The best thing to do according to experts is by using a list broker. But be sure you know what to ask your list provider in order to properly choose the mailing lists.

So in order to select the mailing list that targets your market, you need to ask some questions. Specifically, use some of these the next time you speak with your list broker:

Ask all the right questions. Don’t just take his generalization that this list is right for you. It may very well could be, but discover the last time it was updated (a good broker updates a minimum of once every three months) How did they create this list in other words, what sources did they use in pulling these names together. Does the list contain duplicates? And if it does can your broker eliminate them for you? What are the formats you can receive this material in, CDs, internet downloads, emails, labels?

Keep learning about your customer. Your success in picking a high quality mailing list is only limited by your knowledge about your customer. No matter how experienced your data broker is, additional information from you about your customer is crucial to helping them build a better list.

Some of the things you should know are the demographics of your target customers, their common interests, habits, location, and etc.

Be clear about your objectives. So these are the basic things you should consider in assessing which lists are correct for your real estate marketing campaign. And yes, the effort required is double than what most real estate investors believe.

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