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Good business name ideas help you to create names that will serve your business well for a lifetime.

Seven business names ideas that will help you create a name that will last the lifetime of your business include:

Business Names: Idea 1 - Think of as many name options as possible.

Business Names: Idea 2 - Choose a name that reflects your business.

Business Names: Idea 3 - Choose a name that enables your business to grow in different directions.

Business Names: Idea 4 - Be certain that the name relates positively to your target market.

Business Names: Idea 5 - Determine if any name options are taken.

Business Names: Idea 6 - Query your target market.

Business Names: Idea 7 - Learn the connotations and hear the sounds of each name.

Business Names: Idea 1 - Think Of As Many Name Options As Possible

You can’t have too many business name options. Ideas won’t all withstand the elimination process. So list as many as possible in a brainstorming fashion. Get ideas everywhere, but list at least ten business names ideas.

Business Names: Idea 2 - Select A Name That Matches Your Business

Does your name really represent your business? Are you so well known that your name will be an asset? If you answered “yes” to either question, you may want to use your name in your business’ name. If you answered both questions “no”, then don’t.

I know an attorney whose last name is Court. “Court” works for a legal office especially since law firms are notorious about naming the firm after the senior partners. However, if he were an accountant, his last name could be a detriment.

Business Names: Idea 3 - Select A Name That Allows Expansion Of Your Business.

Just because you start your business with a specific product doesn’t mean that you won’t expand into different product lines. Your name should be broad enough to cover your business as it grows.

To exemplify business name ideas two and three, let me tell you what I did. When I started my business in 2000, I named it Sulton Books. Sulton is a blend of my and my husband’s last names. “Sulton” portrayed no message to add to the business name and “Books” limited my business to books.

I ended up having to rename my business, partially because of the terrorist attacks in Sept. 2001. I needed to rid my business of the negative connotation of “Sulton.” I took that opportunity to select a name, “Best Books Plus” that enhanced the business with a more positive connotation and a greater ability for expansion.

Business Names: Idea 4 - Select A Name That Leaves A Positive Image With Your Target Market

Your target market is an important element in selecting your business’ name. The more you know about the people in your target market, the better you can choose a name that relates well to them.

However, remember that you’re trying to avoid having to rename your business in the future. So don’t link your business name to a target market to the extent that you can’t expand into new markets without changing your business name.

Business Names: Idea 5 - Conduct Trademark Research

You need research to assure that none of your business name ideas are already taken.

Go to the United States Patent and Trademark Office site. You can search your business name ideas to determine if any are already trademarked by another business. Delete all business name ideas that are part of a trademark to avoid potential legal expenses and an almost certain judgment that you rename your business.

Business Names: Idea 6 - Conduct Target Market Research

Next detrmine which ideas that your target market members like best. Ask them what first comes to mind when you mention each business name.

While you’re at it, show them your product and get their reactions to it. Sometimes their reactions will provide new name ideas.

Business Names: Idea 7 - Know The Sounds And Meanings For Each Name Option

A good business name will create a positive image of your business. It also sounds good.

You also need to know the connotation of each word for the culture of your target market. A positive name in one culture can be negative in another.

You don’t want to make the mistake of a major American car company who named a model “Nova”. When they attempted to sell it overseas, they learned that the name there meant “No Go”. Obviously they didn’t sell many there.

In Conclusion

If you follow the advice under each of seven business name ideas, you’ll select a name that will last a lifetime.

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