by Alan Hill
We have all tried it – been infected with other peoples enthusiasm and decided to join an MLM or Network Marketing business. Plenty of money changed hands (out of mine and into others) and I embarked on a crusade of bombarding my friends and family.
Some time after, we might find that we have exhausted the contents of our address books and though some had joined, most had not and eventually the whole thing just dwindled to a distant memory. Meanwhile we get on with our real job and move on.
I put the whole sorry episode down to experience but incorrectly took from it that MLM businesses do not work. After some time I repaired the damage to my address book and all got back to normal again.
Is this story a familiar account for you? I am sure that I am not the only one to go through the experience in this way and it must be common because it seems that 96% of MLM newbies have an experience that is quite similar to my account.
This happened to me – but over the years I became involved in other businesses and whilst these where marginally successful, unbeknown to me, my perspective changed. I was now seeing things through the eyes of an entrepreneur. When I was then offered another opportunity with an MLM business, I found myself looking at it differently than the last time.
I sat down and analysed why so many people could fail when 4% of these people did ok and why only 1% made a serious fortune from MLM. So, I went to work finding out why this happened and the results I came up with were startling to say the least.
I asked myself the question about the type of approach with most MLM businesses when compared with a standard one.
I discovered that standard business people look at business in a different way to that of MLM newbies. The latter do largely what I did but the real 1% of MLM business people who became millionaires on the back of it look at matters differently. The top 1% invest in themselves, their business and use professionals such as accountants etc to do the things that they cannot. Of these key areas, the main one here is marketing or how and where they are going to find new customers.
I then looked at MLM newbies – who usually have an employees mindset – they have little knowledge of the above areas of business and so they invest in the wrong things. Some buy tons of product believing that their business is about selling as much of it as possible.
I also came to realise that MLM newbies concentrated on the product itself thinking that this would maximise their success. They learn all about the product and spend little time thinking about where their new business is heading. They fail to realize where their main earnings potential is.
Now I was getting excited, I felt that I had stumbled upon something which was going to be a significant find in MLM.
So our MLM newbie has been working hard converting all of his family and friends to customers – some have joined him and the others hide under the bed whenever he knocks on the door. Everyone in the whole system up and downline have done the same – what do you do now and where do you go next? .
Therefore, urgent action is needed – and this is usually where the purchasing of leads is the next step. This increases the money out and does give some activity but after some hard work trying to get people in, a typical positive response rate is around 2%. I truth, these new people are no different than those in the Family and Friends that were initially recruited and several months down the line, it is realised that the money spent on the marketing effort has not been replaced and you realize that this is not the way to become financially successful.
When I studied how the top 1% work, I realised that they do it much differently. They invest into their business by obtaining the right information. Most of that data costs money because it is valuable and it has usually been produced by the millionaires who were in this 1%.
I therefore invested in myself and spent less than I would have done on lists to obtain the information services. I therefore invested in elements which were necessary for my success – at least in my opinion. I downloaded books, articles and watched online videos and I realized that I had hit the golden seam – this was definitely it.
After studying this simple system, I could see that the way to approach MLM was to bring in other good MLM people who were facing the same problem that I had been. These businesspeople were who I wanted to join me in my MLM venture – but they already had their own MLM opportunity – so how was I going to manage this?
You will not believe I am sure that all I had to invest to find out the answer was a mere $50. I learned the answer to this and other questions but most importantly, it cleared me to offer leadership and direction to my team and I now had a much clearer path laid out before me. I now had a firm plan to stop being the Hunter and to become the Hunted.
That is the basis of my new discovery in a nutshell, anyone who wants to become a successful MLM entrepreneur needs to think differently. If you think the way you always have, you will get the results you have always got, so you have to do something different. The person that I had chosen to be the subject of my study was one of the most successful MLM business person on the planet. This man had used the same new principles that I had just heard about to build one of the most successful MLM downlines in history.
I have now started to build a strong MLM team with my new MLM opportunity. The product or service itself is of secondary concern to me – but I now get contacts regularly and the frequency is slowly increasing. I am simply not too bothered if someone decides not to join me – if they are not 100% committed to becoming rich doing this, then I do not want them to join me anyway. So these people are vetted by me before I allow them into my team.
Show your downline leadership and direction and they will do the same to their downline and if you help them at every step of the way then everyone benefits. If you are bent on making an MLM business work without the assistance of others then you can forget it. You have to work with others to help them before you will tasted the sweet sensation of success yourself.
Thank you for reading my article and I hope that it has helped you to understand the secret recipe for success in an MLM business.
Alan Hill – MLM Business Champion
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