The other day, my mom shocked me. She asked me what a niche market was, and since she is not an online marketer ( doesn’t turn the computer on regularly enough to use email ), this question appeared quite out of the blue. Perhaps I should not have been surprised because in the area of marketing but particularly online marketing, this term is showing up more and more frequently. In truth, one of those late night, “Be the next internet Millionaire” scams that airs at 4 am for those with insomnia, also trumpets this term.

So, for the newbies amongst us, what is niche marketing? Can we eat it, buy it, use it up or make the ecology green with it?

So how would we define it ? * It’s the current fad, but its not ( This one has really long legs ) * It’s not going to be a good Xmas present – so don’t look for it * It’s not going to make anything bigger longer or … ( u get the msg ) * It’s not likely to be a new job opening anywhere soon

So Let’s Look at An Example

I am going to make up a definition on the fly here. Niche marketing is marketing that is directed very specifically at a very narrow vertical market segment. So, let’s try this one.

Marketing to those that buy – Basketball shoes. Niche or not? Not – Michael Jordan running shoes. Niche or not. Not (What did that surprise you?) – Michael Jordan High-Top running shoes. Niche or not? Feeling the sun yet ? – Michael Jordan HighTops signed by the great one himself . Niche or no Niche? Jackpot !

So, the warmth of the sun is shining on our face, its going to be a great day. We can now see the light, yaddy yaddy, yaw. So where do we go from here? We have accurately identified a niche right? And isn’t that what everyone is talking about? Do we stock up now or wait for Christmas?

If you want to lose your shirt go ahead! That was a joke, don’t do it. Please don’t think that I slipped and just told you about my huge money maker and have now decided to take it back. Further from the truth we could not be. We have an unproven premise here.

Don’t mistake an example of what the end product might look like with the actual process used to find that niche market. That was NOT the process, in fact, its not even close to the process. While the process can be done manually, you really need a tool since you want to examine and reject tens and tens of potential niches before settling on one to promote. And by the way, even if one of the niche tools highlighted this particular example and a week later 4 friends asked me for the same product I would still have some hesitations…

So, did I just give you a really bad Niche Market example?

It wasn’t necessarily a poor example, but the truth is – far more research is required. To start off with, are those actually the keywords that people use to search for this product? In the past, only search engine statistics could tell us that. Then there were great search engine tools that could help further filter that information. But to help determine whether its a great Niche product, even search engine tools like KeyWordwatcher can only go so far.

Competitive websites and the number of potential clients would have been enough data to help in quantifying this as a niche product — in the past. But not now. The competition has gone considerably further than that in their analysis and so must you – even as a newbie.

Save yourself some time. Don’t try to manually analyze whether or not you think you may have found a niche market product. If you have been in internet marketing or online marketing for some time, its likely that you have used Google’s excellent search engine tools hidden in the adwords product. Perhaps even you have used freekeywords from KeyWordwatcher. Thats how I and many others use to start our search for Niche Market Products – but not any more. These battle tested tools are not nearly enough for this area of internet marketing.

Competitive Niche tool products go significantly further than just how many potential clients are searching and whether the competition has the keyword on their site. They use algorithms that use several additional variables for ranking competition. They can immediately open affiliate sites like clickbank and others with a related product already found and ready for you to use. They can find articles from Private Label Sources for reprint. And this is less than a 1/10th of their abilities.

Finding Niche Products is now so easy, even a newbie can do it. It does not require the in-depth type of intelligence that former adwords professionals used to use. Follow the links back to the videos. In 2 minutes you will be convinced.

Something new in niche keyword research. There is something called commercial intent. Microsoft has an online program that enables one to see if a searched for phrase has more commercial intent than research behind it.

Discover what few people know about finding micro niche products quickly. Watch the impressive videos then take action. Uncover the secrets used to achieve startling niche keyword marketing success

categories: niche tools,niche marketing tools,niche marketing,internet marketing,network marketing,online marketing,marketing,earning

The other day, my mom shocked me. She asked me what a niche market was, and since she is not an online marketer ( doesn’t turn the computer on regularly enough to use email ), this question appeared quite out of the blue. Perhaps I should not have been surprised because in the area of marketing but particularly online marketing, this term is showing up more and more frequently. In truth, one of those late night, “Be the next internet Millionaire” scams that airs at 4 am for those with insomnia, also trumpets this term.

So, for the newbies amongst us, what is niche marketing? Can we eat it, buy it, use it up or make the ecology green with it?

So let’s see what its isn’t. – It isn’t something you can buy – It isn’t something you can make ( well not directly ) – It’s not a new job opening so don’t ask your boss for a transfer – And as usual, the hordes of people taking a stab at it are nearly all probably going to fail.

Niche marketing example

Some would say that the definition of Niche marketing is narrowing down a broader need in the market places until one derives at a much more focused segment that has little or a smaller but reasonable number of competitors.

Marketing to those that buy – runners. Niche or not? Not – Nike runners. Niche or not. Not (What did that surprise you?) – Nike marathon capable running shoes. Niche or not? Feeling the sun yet ? – cpu enhanced marathon capable Nike runners. Niche or no Niche? Jackpot !

So, the warmth of the sun is shining on our face, its going to be a great day. We can now see the light, yaddy yaddy, yaw. So where do we go from here? We have accurately identified a niche right? And isn’t that what everyone is talking about? Do we stock up now or wait for Christmas?

Not by a long shot. If you are reading this now, thinking that I am holding back, stop, don’t do it. Our research hasn’t even begun yet.

The prior example was just that. An example of the narrowing market segment that a niche market might end up in. That wasn’t even the process used to find a niche market so please don’t jump on that one. Even if half a dozen sports friends asked me for that product next week, I would neither stock nor drop ship this product for reasons that you will soon know.

So, did I just give you a really bad Niche Market example?

It might be and maybe it wasn’t but we don’t know that yet. When doing this kind of research one has to remind oneself that people use specific key words when searching for a product or service. Only the search engines, search engine tools ( like wordwatcher ) really know what is being searched for. And unfortunately only niche marketing software tools can give one the market intelligence needed in order to make a business decision.

If we know how many people are searching for the product and how many competing websites there are, isn’t this enough information to quantify this as a niche product? Wasn’t this what groups traditionally used to make their decision in the past? Well, it was, but its not enough anymore. There are tools out there now that can make a newbie 10 times more efficient and powerful than the traditional analysis used just 6 months ago.

You may be someone with experience with keyword usage based on several of the great tools out there like wordwatcher or the excellent google adwords tool that gives you exact number of potential clients for broad, phrase and exact searches. Perhaps even you were like me, thinking that I could use those excellent tools to find Niche Market products. Well, you probably can if you have an enormous amount of time, but a total newbie using specific niche software would blow us all out of the water due to the specificity of those tools now.

A software based Niche tool can be an extraordinarily powerful piece of arsenal for someone investigating this area. Most tools gave you competitiveness based on the number of sites that had the keyword in them, but most of us know that our search phrase is already on millions of websites but just a few hundred of those might be competitively attempting to get traffic based on that keyword. A Niche market tool, intuitively understands this and in this specific area searches for keywords in the titles, urls and domain names and comes back with a ranking. It can frequently open clickbank and other affiliate sites with your exact keywords to find affiliate products. Sometimes, these tools also understand article marketing and may directly find you an article for reprint.

Why anyone would want to search for niche products the old manual way is really beyond me. Save yourself some time have a look at a few potential products that you can use. There is a list on my site.