Just about everybody knows about the high margins created by information products. Information products routinely command 10, 25, or even 100 times the cost of the product whether it takes the form of a book, ebook, CD, DVD, or online video course. It should come as no surprise the number of information publishers is growing rapidly. Huge margins like that are attractive.
There are many mediums from which to choose for information products but DVDs might be the best way to go. Don’t listen to the misguided fools who’ll try to tell how difficult is to make a DVD, how you’ll have to buy expensive software, and how you’ll have to deal if inventory & shipping nightmares because none of that is true. The reality is those people are too lazy to look around and see how simple it is to create a DVD information product.
The fact is that DVDs are very simple to make and don’t require investing in expensive software. In fact, I create DVDs without spending a nickel. Yes it does require a few software programs but the ones I use are freely available on the Internet and they work incredibly well. In fact, the software I use to convert avi files to DVD files comes with an incredible support forum that answered my questions within 24 hours. That’s better service than a lot of products I’ve actually paid for.
There are many ways to handle the manufacturing & shipping of your DVDs. I prefer a service called Kunaki which takes care of the manufacturing and shipping of the DVDs in real-time as the orders come in. The costs are very reasonable at $1.75 for the DVD & cover plus a $3 handling charge which is passed on to the customer. Kunaki offers several reasonably priced options for shipping both in the US and internationally. The product can be shipped via expedited shipping methods if customers want to pay for it. To get started you simply upload the files to Kunaki via their website and start taking orders. It couldn’t be any easier.
DVDs are attractive to information marketers for several reasons. First of all, there’s the high perceived value of DVDs when compared to books or online videos. What’s the price of a book? Anyone can go to a bookstore anywhere in the US and purchase a book for $20 or less. You’re likely to be disappointed if you expect to sell your book for more than $20. By contrast, DVDs are routinely sold for $100 or more…and the cost of the manufacturing the DVD is $1.75 including the cover. That leaves a lot of room for huge profit margins. And there’s no middleman to share the profits with since you’re self-publishing your DVD.
It gets better because Kunaki gives you the choice to add a UPC code to your DVD. If this doesn’t excite you, consider that the UPC code allows you to easily sell your DVD on Amazon. That provides instant credibility. You can show people the DVD you’re selling on Amazon while most information publishers are struggling to sell a few DVDs.
DVDs aren’t restricted to videos either. There are data DVDs on which you can put software programs or many other types of data or information. That’s just the tip of the iceberg. There are too many reasons for creating DVD information products to be covered in a single article.
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- Robert Phillips
