by Matt Hellstrom
Do you know what Twitter is? If not, you should – it’s one of the hottest web 2.0 things going right now! Twitter is a website that enables you to send out little “micro-blogs” of 140 characters or less to anyone that’s following you (that’s like friends in Facebook). You can let people know what you’re doing at any time, and this can be pretty cool. These messages can be business or personal, and should be both.
For you internet marketers, obviously you’re going to want some of your “tweets” to be concerning your business. For example, if you post a new Squidoo lens, tweet it. If you learn about a cool new website, let your followers know.
At the same time, if you just post business-related activities, people are going to think that’s all you care about and you’re going to lose them. There’s a reason that web 2.0 is called “social networking”. It’s because you need to be “social”, talk about nothing or everything, and let people know who you are. I know, many people are totally wrapped up in their business, to the exclusion of pretty much anything else (including a life), but you need to find something!
Maybe you liked Heath Ledger in the Dark Knight. Maybe you’re a fan of the Yankees. Or maybe you hate the Yankees because you’re a fan of the Red Sox. Maybe you’ve got kids, ride bikes, volunteer at a soup kitchen, etc. Let people see the real you, and they’ll probably like what they see.
Here are 7 things I do to build my twitter empire in the most efficient way possible.
1. Find a bunch of people to follow. What you need to do is find someone that has similar interests as you and follow everyone they are following. Eventually, you’re going to get to the point where you’re following 2000 people, and twitter won’t let you follow any more. They must have some kind of system where they limit you to 2000 unless you have more people following you, because I have seen people that are following more than 2000. Here’s what will happen – if you follow enough people, many of them will follow you back. At that point, send them a friendly message, and invite them to take a look at your blog.
2. When someone follows you, follow them back. Pretty soon, people will start to follow you that you didn’t follow in the first place. (They probably found you the same way you got started). When they follow you, follow them and send a similar message to them as you did above. If you’re already at 2000 people, go in and delete a few that aren’t following you. I get rid of the ones that don’t have a picture, because they probably aren’t too serious about Twitter. Which leads to point 3.
3. Personalize your site. Add your picture. Write about yourself, and post a background image. Put your blog or website link on it. Remember, you need to be social – even if you’re not!
4. If you’re on Facebook, tie it together with Twitter. If you’re not on Facebook, get with it! It’s crucial that you’re on the most popular social sites, and Facebook is definitely up there in the top 2. When you tie them together, it makes it so that when you send a tweet, it automatically updates the “what are you doing” part of Facebook. By the way, you can find friends on Facebook the same way you did on Twitter.
5. Check out twhirl.com. This is a program you download to your computer that sits on your desktop and display tweets from others without having to have your browser open. Of course, you can post your own tweets there, too. One neat thing about twhirl is it has a built-in url shortener in it. If you have a long link to post, you might now have enough space. In twhirl, you can just enter the link into a box and click “shorten” and you’ll get a short link that you can use in your tweet.
6. Twitterfeed, for blogs. If you have a blog, you might be interested in twitterfeed. This is a website where you can register your blog or blogs, and whenver you make a post it will automatically update twitter. If works off your RSS feed and checks once an hour to see if there are any new posts out there. You can set this up at twitterfeed.com – free!
7. Sign up for automatic updates from ezinearticles.com. In the profile section of that site, you can put in your twitter username and password and it will automatically set out a tweet when an article you wrote gets approved. Very cool.
There you go! 7 ideas to make twitter better. Get out there and start tweeting soon. It will help to develop your web of content and get people to notice what you’re doing!